Economy

Ritz-Carlton dives into cruising

Ritz-Carlton dives into cruising”

The Ritz-Carlton Hotel Company has announced its entry into luxury cruises.

The Yacht Collection is a venture created by maritime experts Douglas Prothero, who was the CEO and founder of the Canadian Maritime Group, and Lars Clasen, former president of Aida Cruises. CCL, Royal Caribbean RCL, and Norwegian Cruise Lines NCLH dominate this sector of the travel industry, and are likely the first examples of an all-inclusive cruise ship that come to mind. Each will measure 190 metres, with 149 suites fitted with private balconies and capacity for up to 298 passengers at a time.

The Ritz-Carlton Hotel Company is about to make serious waves, both literally and figuratively.

This is published unedited from the PTI feed.

Onboard, guests will find a restaurant by Sven Elverfeld of Aqua, a three-star Michelin restaurant at The Ritz-Carlton, Wolfsburg.

"The Ritz-Carlton Yacht Collection opens up a whole new world of opportunities for The Ritz-Carlton such as pre-and post-voyage opportunities to link the sea with shore side properties and the chance to offer guests a new, and complete brand experience", he said.

See also 'Ritz-Carlton builds its Florida team as newbuild news is imminent.'

The first yacht will set sail at the end of 2019, with bookings available from May 2018. Because of the intimate size of the yachts, ships will be able to call at locations like Capri and Portofino that are inaccessible to large cruise ships. The aim is to "combine the lifestyle of The Ritz-Carlton's luxury resorts and the casual freedom of a yachting vacation".

While Ritz-Carlton is entering the cruise industry with a small ship strategy, other cruise operators are taking the opposite approach.

A Ritz-Carlton Collection yacht's aft marina. But if this venture proves profitable for Ritz-Carlton and Marriot, and a huge hotel conglomerate successfully expands out into water, the impact will surely be far-reaching.

The Ritz-Carlton, Astana features 157 guest rooms, including 32 suites, and 27 residences, all of which offer panoramic city views, thoughtful design that celebrates the beauty of the capital city, and spacious layouts. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®.



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