Economy

Amazon helped develop a wine and it ain't cheap

Amazon helped develop a wine and it ain't cheap”

Amazon is making a very clear play to try and dominate the grocery market. The offerings (in order of price) are a pinot gris, a red blend, and a pinot noir. "Now another generation of the family begins its chapter of the story". Costco's Kirkland Signature Series, for instance, features a wide range of wines that include a Chateauneuf from France, Mendoza Malbec, and Napa Valley Cabernet Sauvignon.

A bottle of 2016 Next Willamette Valley Pinot Gris costs $20, the 2014 Next Columbia Valley Red Blend is $30, and the 2015 Next Oregon Pinot Noir is $40. So far, only 1,500 cases of each variety have been produced, according to Amazon.

The artwork for the NEXT label shows a rustic farm scene and was inspired by a piece by artist Sandy Marostica.

The wines in the three-strong "Next" range were developed by Amazon in collaboration with King Vintners, a subsidiary of Oregon's King Estate Winery.

"When people lived in the same village, the wines and cuisine developed together", said Ed King III, who co-founded King Estate in 1991 with his late father.

'Today that direct link is at risk of being lost.

"Amazon Wine provides a convenient destination for customers to shop a vast selection of high quality and everyday wine brands", said Nick Loeffler, Next brand manager at Amazon Wine. Amazon Prime customers can also get other wines delivered within two hours in areas where Amazon Prime Now delivery service is available.

Weeks after it gobbled up the supermarket chain Whole Foods, Amazon has taken a further swing of the food and drink industry.

Shoppers are sent a resealable box to send the items back if they are not right with no money coming off their credit card. The company's new service Amazon Wardrobe allows customer to try on clothes before they buy them without even charging them.



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