Sci-tech

Amazon's Newest Product Is Human Workers It Sends to Your House

Amazon's Newest Product Is Human Workers It Sends to Your House”

Of course, Amazon is placing some big bets on the smart home with its Alexa-powered home speaker, which can be used as the central hub for numerous technologies. Think of them like your technology-savvy best friend - they listen to your needs and customize solutions that work for you.

But maybe not for long.

Amazon's service is now available in seven markets: Seattle, Portland, San Francisco, San Diego, Los Angeles, Orange County, Calif. and San Jose.

Amazon really wants you to buy smart home products.

According to a report at Recode, Amazon has listed jobs for "field technicians" in several other cities and "preferred qualifications include past work as an Apple Genius or Geek Squad Double Agent".

Having Amazon employees interact directly with customers not only can solve a major pain point for them in terms of implementing smart-home technologies, but they can also serve as brand ambassadors for the Alexa.

Service fees vary. For example, the price to set up and personalize an Amazon Fire TV is $10, while an ecobee3 Smart Thermostat installation is $99. Amazon will offer the installation services at checkout when buying eligible smart home products. Amazon is looking to position its Alexa voice control platform as the center of the smart home ecosystem, so it makes sense that the company is looking for ways to help out curious but fearful customers get started.

Best Buy is up 25.32% this year, even after Monday's decline. Can Best Buy beat back Amazon's latest foray into home services?

That sort of in-home service and education is traditionally dominated by Best Buy's Geek Squad unit, which also offers computer and gadget fix services in stores.

If Amazon sinks its teeth into this business, it may drive customers to buy products from Amazon instead of from a Best Buy.

Best Buy reported unexpected first quarter growth in May, when shares hit an all-time intraday high of $60.14.



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