Apple muscles in on Imagination's turf with new St Albans office

Apple muscles in on Imagination's turf with new St Albans office”

The tech giant planted its flag by renting a 22,500 square-foot office in St Albans just a few miles from Imagination's headquarters in Hertfordshire village of Kings Langley, the Telegraph reported on Saturday.

The latest development, with Apple opening these offices so close to Imagination Tech in the United Kingdom "is set to heighten tensions between the companies, exacerbating fears that Apple is seeking a quasi-takeover of its supplier by hiring its employees and weakening the company's hand", reckons The Telegraph. Imagination Tech still protests that Apple simply can't develop its own GPU technology without infringing upon IMG patents in such a short time. About a dozen jobs were posted and Imagination's former COO, headhunted by Apple 10 months previously, would be there to welcome new staff through the door.

Apple has already hired a string of Imagination employees - including its former chief operating officer John Metcalfe and now advertises more than a dozen job postings for experts in graphics hardware in the region.

The move is the latest twist in the saga involving the two firms, which have been locked in a bitter war of words after Apple told Imagination it would no longer use its graphics chip technology in iPhones and iPads.

The company opened an official dispute with Apple in May, and last month said the company had behaved unethically.

The two have been fighting publicly since April, when Apple said it would drop Imagination Technologies' graphics technology. Apple brought in more than half the company's revenue, and Imagination eventually put itself up for sale.

Meanwhile Apple has "fired back" at Imagination, reports Bloomberg. But Apple said it told Imagination about its plans on February 9.

Apple contested that timeline and said it warned Imagination that it would "stop accepting new IP from them" as early as 2015 and gave a final warning a month before Imagination's CEO claims.

"We're disappointed in their response, which has been inaccurate and misleading", a spokesman of Apple was quoted as saying.

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