Lions Gate's Starz Network Doubles Content Available Through Its App

Lions Gate's Starz Network Doubles Content Available Through Its App”

As part of its outreach to what it considers underserved audiences, the premium cable net has added the popular kids shows to its app and OTT/on-demand programming, along with almost 300 Spanish-language movies and telenovela episodes, including the Colombia's El Cartel de los Sapos and La Promesa. Additions to the deep library of popular kids TV series episodes on the app include Bob the Builder and Thomas and Friends, as well as almost 300 Spanish-language movies and telenovela episodes, including the Colombian El Cartel de los Sapos and the Colombian critical and ratings success La Promesa, as part of the company's outreach to underserved audiences. By the end of the year, that amount is expected to surpass 2,000 with the additions of Alf, Speed Racer: The Next Generation, Kid Diners and Zatch Bell! Starz already knows some of the content that will be added as part of that future expansion, including stuff like 'Chico and Rita.' Some of the Spanish content will be kids shows, as well.

The new acquisitions follow Starz' recent deal with Toronto-based Distribution360 for United States pay-TV and SVOD rights to Skatoony, Snapshots, The Mystery Files, The Prime Radicals and Atomic Betty.

Starz said it has "significantly invested" in its app and OTT programming over the past 14 months and grown its OTT and on-demand content library by 125% to 5,500 titles. According to the company, it has more than one million subscribers following the Starz app's launch in 2016.

Starz has added "Bob the Builder", "Thomas and Friends", and others as the company said that kids programming has grown tenfold to date since the app launch with almost 1,250 television series episodes and movies. A lot of the content Starz is focusing on is Spanish-language and kids programming. It is now offered on a variety of devices including select Samsung Smart TVs, Amazon Fire TV, Xbox One, Apple TV, Sony Android TV, iPhones and iPads running iOS 8.0 or higher, Roku, as well as most Android phones, tablets and TV devices.

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