Apple discontinues older iPod models Shuffle, Nano

Apple discontinues older iPod models Shuffle, Nano”

The standalone music devices have thus become superfluous, amid the proliferation of smartphones that, ironically, Apple spearheaded. Apple plans to continue selling its internet-connected iPod Touch.

Apple said the new iPod line will consist of two models of the iPod Touch ranging form $199 to $299 depending on storage capacity.

The iPod Nano and iPod Shuffle have played their final notes for Apple. That version costs $300.

The nano received a touch screen and Bluetooth support in a 2012 update, and the shuffle received a total redesign in 2010.

The company knew this day was coming.

The trend toward streaming music services, including the launch of one by Apple, has made devices designed just for carrying digital tunes around less enticing for consumers.

iPod sales peaked back in 2008, when the industry-leading devices produced massive revenues of $9.2 billion. The then-nascent iPhone accounted for $1.8 billion in revenue that same year.

According to Fortune, it is unclear if dwindling sales of the two products were part of the decision to discontinue, as Apple stopped announcing iPod sales two years ago and added them to the "Other Products" category of their financial reports. That number swelled to over $135 billion in 2016. Year-to-date, AAPL has gained 30.17%, versus a 11.48% rise in the benchmark S&P 500 index during the same period.

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