Sci-tech

Google will reportedly launch a rival to Snapchat's 'Discover' feature

Google will reportedly launch a rival to Snapchat's 'Discover' feature”

The publication further reports that Vox Media, CNN, The Washington Post, Mic and Time are some of the partners that may contribute content to this new project. The technology could potentially be very attractive to advertisers, thanks to Google's widespread mobile reach through Android and search.

Earlier, in 2013, Google was rumored to have been tried to acquire Snapchat for $4 billion after Spiegel refused an offer from Facebook CEO Mark Zuckerberg, the report added.

Known as "Stamp", even the name is an homage to how it's based off AMP, with the "St" standing for stories and the rest referring to the Accelerated Mobile Pages that load a streamlined and faster version of an article.

Just the news of Google's interest in Snapchat drove Snap's share price up more than 2 percent Thursday along with growth of competitors' apps that mimicked Snapchat, TechCrunch reported. But Snap's ability to push media content to younger users is a big value proposition of the app, with Snap sealing deals to carry content like the Winter Olympics.

A day after news surfaced that Google was interested in buying Snap past year, a new report notes that Google is developing a "Snapchat-like media content" format based on AMP.

Neither Google nor Snap would confirm the reports, which came from insiders of both companies, TechCrunch reported.

Disclosure: CNBC parent NBCUniversal is an investor in Snap .



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