Economy

Mainers split on Dunkin' dropping 'Donuts'

Mainers split on Dunkin' dropping 'Donuts'”

The brand is considering dropping "Donuts, ' and going with strictly Dunkin".

The company said in a release that it will experiment with a new name ― "Dunkin'" ― at that location.

But the official title of the famous doughnut and coffee chain Dunkin' Donuts may soon be undergoing a slight change if trial balloons on the West Coast have any say in the matter.

The change really isn't a major one and Dunkin' Donuts knows that.

A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands Inc. calls a test.

The company will introduce the Dunkin'-only signage at an unspecified number of restaurants later this year, but won't decide on any final branding until late next year, according to The Washington Post.

Besides coffee and donuts, Dunkin' sells breakfast sandwiches, bagels and wraps.

You've probably heard the ads seemingly a million times: America runs on Dunkin'. This includes Starbucks Corporation (NASDAQ:SBUX), which has a firm grip on serving coffee and other beverages to those in the United States.

As of this writing, William White did not hold a position in any of the aforementioned securities.



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