LeBron James To Produce Sneaker Store Comedy For HBO

LeBron James To Produce Sneaker Store Comedy For HBO”

LeBron James is reportedly developing a comedy series for HBO about the sneaker community, according to Deadline.

Nellie Andreeva of Deadline reported the news, which comes as part of SpringHill's developmental deal with Warner Bros.

The still-untitled half-hour show will take place outside of Los Angeles and revolve around two best friends and their attempted to climb to the top of the sneaker industry.

It will be written by Shawn Wines and Lemon Andersen, with Wines serving as a co-executive producer with James and Carter. TV and stems from SpringHill's multi-year movie, TV and digital deal with Warner Bros.

It's fitting subject matter for James and Carter. James was the target of a fierce bidding war amongst shoe brands when he entered the National Basketball Association in 2003, eventually choosing Nike. With Carter negotiating, James inked a lifetime partnership with Nike at the end of 2015. SpringHill now produces the Starz network's Survivor's Remorse, a half hour comedy about a professional basketball player and his family (debuting its fourth season on August 20) and also NBC's The Wall, a game show hosted by comedian Chris Hardwick that gives away a shitload of money for basically getting a giant ball down the right slot and answering some easy trivia questions.

James has released 14 signature shoes with Nike, while Carter serves on the board of NY footwear and clothing designer Ronnie Fieg's Kith.

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