Economy

Toys 'R' Us to make Times Square return

Toys 'R' Us to make Times Square return”

After almost two years of having only life-size action figures and cartoon animals in Times Square, kids can once again buy the toy versions when Toys "R" Us returns to its iconic neighborhood.

The sportswear retailer has signed a lease for a two-level store at Lechar Realty's 38-story, 550,000-square-foot office building at Broadway and West 41st Street, according to JLL.

"The Times Square holiday shop reunites our brand with an iconic NY destination which we are thrilled about", said Dave Brandon, chairman & CEO, Toys "R" Us, Inc.

A representative from Toys R Us didn't immediately respond to CNBC's request for comment about the length of its stay at the temporary location. The new store recreates this with zones like Movie HQ (tie-in products from upcoming blockbuster films), Hot and New (the trendiest toys for the holidays), "Star Wars" and Marvel merchandise, New York City memorabilia, and electronics and video games.

The new Times Square store will help promote Toys "R" Us's online-ordering service, which lets customers pick out products on the internet and then fetch them in person. Additionally, Level One will host a select assortment of electronic and entertainment items such as FUJIFILM INSTAX cameras, Nintendo Switch, and top software launches.

Lower Level: Anything on wheels, you'll find here, from bikes and scooters to R/C and Hot Wheels cars, as well as action figures.

The second level will include dedicated Lego and Nerf shops, and a full assortment of traditional toys across a range of categories. It will also be home to a dedicated play space where kids will be able to play with products out-of-the-box and experience toy demos. Layaway service will also be available.

"Champs Sports is moving its flagship store into a far larger and much more visible location", Gibson said in a news release.



Like this

Latest


11 August 2017
Police release mugshots of Gringo Honasan
Honasan allotted his PDAF to the NCMF, but it was found there was an alleged anomalous utilization of the PDAF. The court set a P30,000 bail bond for each count of the charged offense or a total of P60,000.

11 August 2017
Economic Survey warns of dangers of sustained deflation
The government has tabled the second volume of Economic Survey 2016-17 at the parliament on Friday August 11, 2017. The average gross bank credit to industry contracted by 0.2 per cent during the last financial year.

11 August 2017
Savills announces strong results despite dip in United Kingdom estate agency business
Group profit before tax rose 27 per cent to £32.4m from £25.5m in the first half of 2016. This growth offset a slight decline in United Kingdom residential revenue.

11 August 2017
WWE shares rise as streaming channel launches in China
WWE Network's launch in China is the latest instance of the company's effort to tap into global markets to drive revenue. The WWE Network is coming to China for the first time ever - and just in time for " SummerSlam ".

11 August 2017
Amber Alert issued for 4-year-old Florida boy
Dominic Caprio was last seen in the 100 block of Regions Way, which is near Palm Beach Gardens just north of West Palm Beach. Anyone with information concerning their whereabouts is urged to call 911 or the Jupiter Police Department at 561-799-4447.

11 August 2017
Thierry Henry sends message to Arsenal striker about Alexandre Lacazette
Theo Walcott has labelled new Arsenal teammate Sead Kolasinac an "absolute animal" who will be perfectly at home in the Premier League.

11 August 2017
Secret Service Spent $13500 On Golf Cart Rentals For Trump Trip
Kim also added Trump was "extremely getting on the nerves" of North Korean soldiers with comments that showed his "senility". NY [U.S.], August 11: Terming Afghanistan as "a mess" that he took over from the previous administration, U.S.

11 August 2017
Haynes International, Inc. (NASDAQ:HAYN) to Issue $0.22 Quarterly Dividend
Haynes International, Inc .is a producer of nickel- and cobalt alloys in flat product forms, such as sheet, coil and plate forms. KeyCorp also issued estimates for Haynes International's FY2017 earnings at ($0.75) EPS and FY2018 earnings at $0.82 EPS.

11 August 2017
Pentagon identifies Marines killed in chopper crash off Australia
Japanese authorities in Hokkaido and Okinawa have been calling to ground all Osprey aircraft over safety concerns. Ospreys take off and land like a helicopter but fly like an airplane.

11 August 2017
Calgary police arrest three in relation to shooting incident
Officers are continuing to track down exactly where and when the shooting took place as well as the involvement of the suspects. The third suspect, who initially fled police, was later found at a residence and taken into custody without further problems.



Recommended