WWE shares rise as streaming channel launches in China

WWE shares rise as streaming channel launches in China”

The WWE Network is coming to China for the first time ever - and just in time for "SummerSlam".

PPTV, a Chinese streaming platform, will exclusively host the Network.

Chinese subscribers of PPTV need only to download the platform's app into their mobile devices, set-top boxes or smart TVs to enjoy the best that WWE has to offer. WWE Network costs $9.99 per month in the United States.

That news came after the announcement that it's flagship WrestleMania event would be made available in China from 2017, and also that the WWE was holding tryouts for Chinese athletes to join the organisation.

WWE said it will kick off the partnership by airing its pay-per-view event "SummerSlam" with a Mandarin-language broadcast on August 21.

WWE Network's launch in China is the latest instance of the company's effort to tap into global markets to drive revenue.

PPTV is the streaming subsidiary of Nanjing-based #Suning Sports Media, which now has an exclusivity deal in distributing WWE programming for China, including pay-per-view events. "With this launch, WWE Network is now available in every market, reaching more than 180 countries around the world, delivering all our premium live events and an archive of action-packed, family-friendly entertainment that has thrilled WWE audiences for years". They agreed a multi-year deal with PPTV to stream Raw and SmackDown in Mandarin last June, and also signed eight developmental wrestlers from the People's Republic in 2016, with Tian Bing featuring as part of this year's Andre The Giant Battle Royal.

Through the agreement, Chinese fans will now have access to a wider variety of WWE content including NXT, 205 Live, Total Divas as well as the vast library of classic matches.

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