Culture

New shade of purple created in honor of Prince

New shade of purple created in honor of Prince”

The color pays tribute to PRINCE's "indelible mark on music, art, fashion and culture".

The Purple One now has his own official shade of the imperial hue, as designated by the global arbiters of all things color.

As fans are undoubtedly aware, Prince-a noted style icon-was nearly always represented by his favorite color, purple. "This is an incredible way for his legacy to live on forever". The Pantone Color Institute has announced a brand new hue dubbed "Love Symbol #2", which was inspired by Prince's custom purple Yamaha piano (originally meant to go on tour with the performer before his passing). Prior to releasing the iconic film Purple Rain in 1984 (and its even more iconic "soundtrack" album of the same name the following year), "purple" as a concept did not exist. "A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince's distinctive style".

Love Symbol #2 will now be the official color used "across the brand he left behind", according to a statement.

The royal shade was originally inspired by the singer's custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing in 2016 at the age of 57.

Earlier this month, it was announced that Beyoncé will write the foreword to Prince: A Private View, a book on Prince's life featuring photographs by Afshin Shahidi. So get ready for a steady purple downpour of Love Symbol #2 toasters and throw pillows and cell-phone covers.



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