Sci-tech

Opera Max officially 'discontinued', and pulled from Google Play Store

Opera Max officially 'discontinued', and pulled from Google Play Store”

The company announced today that it has chose to discontinue Opera Max because the app had a "substantially different value proposition" than its browser products.

The app has been removed from Google Play with immediate effect, and there will be no more updates.

The Android app, which was released in 2014, hit 50m monthly active users in December 2016.

It continued: "The product had a substantially different value proposition than our browser products, and represented a different focus for Opera".

In a blog post, misleadingly titled "Upcoming changes of Opera Max" (because those changes have already happened) the company simply said: "Opera has now made a decision to discontinue Opera Max".

Given that Opera Max uses similar technology to the Turbo mode in the main Opera browser, there's no real reason to just stop, unless it's to lure people away and on to the main Opera Browser.

Opera did not provide any further reasoning for this move, though we've reached out to the company for a more detailed comment. Service to existing users will continue for a short period of time and Opera will be informing them when it's time to pull the plug server-side. The company in May this year introduced Opera Max 3.0. For those unaware, Opera Max showcased how much data each app on the smartphone was consuming - both when using phone data and Wi-Fi. The service offered a system-wide data-saving proxy that funnelled all app data through Opera's servers to compress images and videos. The last update brought a separate feature to save data specifically when using Facebook.



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