Culture

Australian Lamb Ad Slammed For Using Hindu Religious Figures To Promote Meat

Australian Lamb Ad Slammed For Using Hindu Religious Figures To Promote Meat”

So far the ASB has received about 30 complaints about the ad, which will be discussed by the board at their next meeting.

"It's a pity because the idea behind the ad - that people of different backgrounds can peacefully enjoy a meal together - is good but the execution is awful".

"Meat and Livestock Australia has shown total lack of respect and understanding of the Indian culture and values". "We know that lamb has been the meat that brings everyone together for decades, and what better way to celebrate the product than over a modern spring barbecue", Mr Howie said.

"The campaign features gods, prophets and deities from across a wide range of religions alongside atheism, in a clearly fantastic nature, with the intent of being as inclusive as possible", the statement said. "In this latest campaign we are showing no matter your beliefs, background or persuasion, the one thing we can all come together and unite over, is Lamb".

Twice they have taken aim at vegans for disliking meat and in 2016 their ad was the most complained about in Australia due to inciting violence against vegans.

"He is shown as eating lamb and looking for a new marketing strategy for himself".

Buddha is another religious figure who was featured in the divisive ad.

The council said Ganesha celebrations were in full swing and it was a special time for the Hindu community in Australia.

A controversial advertisement, featuring Lord Ganesha for the promotion of lamb meat, at Australia has provoked Hindu community in and around the country, says media reports.

The Australian meat body said it wants to position lamb as the meat more people can eat "regardless of their religious beliefs, background or dietary requirements".

"It creates a backlash and... it's against the multicultural and multiethnic fabric of Australia", Mr Dhankhar said.

Twitterartis are also trolling the video for hurting religious sentiments.

Besides Lord Ganesha, other divinities including Jesus, Buddha, Thor and Zeus have been shown sitting around a dining table tucking into lamb at a barbecue in the ad.

The Hindu statesman said Lord Ganesha was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and "not to be used in selling lamb meat for mercantile greed".



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