Economy

Swiss invent new pink chocolate

Swiss invent new pink chocolate”

The ground-breaking treat, unveiled in China today is the first new type of chocolate since the white version was first created in Switzerland in the 1930s.

As if milk, dark and white chocolate weren't enough!

Ruby chocolate - so named for its rose petal hue - will now sit alongside the ubiquitous dark, milk and white. No berries, berry flavor or color is added to ruby chocolate, which Barry Callebaut introduced in Shanghai Sept. 5.

Scientists in Belgium and France have spend decades working to unlock the Ruby Cocoa Bean and it is expected to be a hit with foodie millennial consumers looking for a trendy snack.

What's more, Ruby's unique flavour and colouring are completely natural with Barry Callebaut revealing it uses the ruby cocoa bean to give the chocolate its "berry-fruitiness and luscious smoothness".

"It's natural, it's colorful, it's hedonistic, there's an indulgence aspect to it, but it keeps the authenticity of chocolate", the company's CEO, Antoine de Saint-Affrique, told Bloomberg. "It has a nice balance that speaks a lot to millennials". Scientists worked on the ruby project for over ten years and the confection underwent extensive consumer research by independent global research agencies Haystack and Ipsos in Britain, the U.S., Japan, and China.

However, chocolate lovers will have to wait at least half a year to buy the chocolate.

Barry Callebaut's research department came across the possibility of ruby chocolate by chance about 13 years ago as it studied cocoa beans and Germany's Jacobs University in Bremen co-operated in the development.

Last November, Swiss consumer giant Nestlé SA said that it had found a new way to dissolve sugar that could cut total sugar in its candies by up to 40%. Those aren't adjectives we'used to hearing describe chocolate, so we're certainly curious.



Like this

Latest


06 September 2017
Chick-fil-A Offering Free Breakfast All Through September
The app is available for devices running Alphabet Inc's (NASDAQ: GOOG , GOOGL ) Google Android or Apple Inc's (NASDAQ: AAPL ) iOS. Company officials say mobile app offers customers a convenient way to order food and bypass the line at the counter.

06 September 2017
Pizza Hut, Hotbox offer deals for National Cheese Pizza Day
From September 5 through the 11th, pizza orders placed online for delivery or pick-up are 50 percent off the menu price. On Tuesdays, you can enjoy the $13.99 All You Can Eat Pizza and Salad, including this Mac and Cheese Pizza.

06 September 2017
Four Day Ban For Russell
Irish jumps jockey Davy Russell has received a four-day suspension for punching a horse in the back of the head before a race at Tramore.

06 September 2017
Man says UPS delivery 'trapped' him inside apartment
From the picture, it seems that since the outside handle on the door can't go all the way down, the door can't be opened from the inside.

06 September 2017
Saoirse Ronan stars in Greta Gerwig's new film "Lady Bird"
Ronan was previously nominated for Oscars for her performances in Brooklyn (Best Actress) and Atonement (Best Supporting Actress). However, rather than focusing on the turbulent bond between mother and son, Gerwig opts for the opposite in Lady Bird .

06 September 2017
Alabama-Miami set for 2021 season opener
That ended the Hurricane's 29-game winning streak and gave the Crimson Tide its first national title since 1979. Alabama just beat another Florida power, Florida State, in this year's Chick-Fil-A Kickoff Game on Saturday.

06 September 2017
Leaked Document Shows UK Considering EU Migrant Clampdown
SECRET proposals for tough immigration rules after Brexit have been revealed following a government leak last night. That is probably vital if Britain's airports and ports are not to grind to a halt the day after Brexit.

06 September 2017
Malaria May Be Back in Italy After Decades Amid 'Very Hot Summer'
Corriere della Sera reports that the trip - in the first weeks of August - is compatible with the incubation period for malaria. These anopheles mosquitoes are believed to kill in excess of 440,000 people each year as a result of passing on the virus.

06 September 2017
Jamie Foxx and Katie Holmes finally confirm they're a Couple
Katie and Jamie were seen holding hands and acting totally cute together on the beach in Malibu, Calif. on Monday (September 4). Holmes was dressed in a simple blue printed dress with shades while Foxx had on a navy T-shirt and sweatpants.

06 September 2017
Stan Collymore: This is how Liverpool FC players feel about Philippe Coutinho
But he has a way to go to match up to the trophy haul, consistency and goal return of one of the very best of all time in Ronaldinho.