Economy

Swiss invent new pink chocolate

Swiss invent new pink chocolate”

The ground-breaking treat, unveiled in China today is the first new type of chocolate since the white version was first created in Switzerland in the 1930s.

As if milk, dark and white chocolate weren't enough!

Ruby chocolate - so named for its rose petal hue - will now sit alongside the ubiquitous dark, milk and white. No berries, berry flavor or color is added to ruby chocolate, which Barry Callebaut introduced in Shanghai Sept. 5.

Scientists in Belgium and France have spend decades working to unlock the Ruby Cocoa Bean and it is expected to be a hit with foodie millennial consumers looking for a trendy snack.

What's more, Ruby's unique flavour and colouring are completely natural with Barry Callebaut revealing it uses the ruby cocoa bean to give the chocolate its "berry-fruitiness and luscious smoothness".

"It's natural, it's colorful, it's hedonistic, there's an indulgence aspect to it, but it keeps the authenticity of chocolate", the company's CEO, Antoine de Saint-Affrique, told Bloomberg. "It has a nice balance that speaks a lot to millennials". Scientists worked on the ruby project for over ten years and the confection underwent extensive consumer research by independent global research agencies Haystack and Ipsos in Britain, the U.S., Japan, and China.

However, chocolate lovers will have to wait at least half a year to buy the chocolate.

Barry Callebaut's research department came across the possibility of ruby chocolate by chance about 13 years ago as it studied cocoa beans and Germany's Jacobs University in Bremen co-operated in the development.

Last November, Swiss consumer giant Nestlé SA said that it had found a new way to dissolve sugar that could cut total sugar in its candies by up to 40%. Those aren't adjectives we'used to hearing describe chocolate, so we're certainly curious.



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