Huawei beats Apple in terms of global smartphone sales

Huawei beats Apple in terms of global smartphone sales”

OPPO has been one of the fastest growing brands globally thanks to the popularity of models including the flagship OPPO R11 and the mid-tier OPPO A57 that captured third and fourth spots respectively. Huawei is the leading smartphone maker in China and now it has become the second biggest in the world as per the sales analysis of the months June & July by consulting firm Counterpoint Research. The firm credits the company's aggressive and creative marketing as well as consistent investment in research and development as the reasons behind this achievement.

The report noted that Huawei's position could soon be overtaken, however, due to the imminent launch of the iPhone 8 and Huawei's relatively weak presence in North America, South Asia, and India. Counterpoint believes that "Huawei is now too dependent on its home market China and operator centric markets in Europe, Latin America and Middle East".

Apple's iPhone 7 and iPhone 7 Plus are the most popular smartphones in the world, according to this metric. Samsung still retains its position as the global leader with a stronger showing in the month of June.

Huawei has, for the first time, surpassed Apple to become the world's second largest smartphone maker after Samsung. Counterpoint believes that iPhone 8 sales are sure to bring Apple back to second position in September. This is due to a multiple SKU portfolio that now lacks a true hero device.

Market research firm, Counterpoint has released its monthly Market Pulse research for the month of July 2017 and it comes with a stunner.

"While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition, something Huawei badly needs if it is [looking to] continue to gain share", said Pavel Naiya, senior Analyst at Counterpoint.

The lack of any of Huawei's handsets in any of the top ten can be attributed to an absence of streamlining of its product range like Oppo and Xiaomi have done - while putting more muscle behind a few products.

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