Culture

Spotify and Hulu team up for $5 student bundle

Spotify and Hulu team up for $5 student bundle”

Spotify has teamed up with Hulu to make its subscription plan for students a lot more interesting: Students will now be able to get both a premium Spotify subscription and a subscription to Hulu for a combined price of just $4.99 a month.

Spotify Premium for Students, now with Hulu, as the plan is officially called, essentially combines Spotify's paid on-demand music service with Hulu's basic paid on-demand video tier, which the company calls its "limited commercials" plan.

Both services have worked with other companies to bundle their offerings before: Hulu, for instance, will sell you a subscription to Showtime, and the New York Times will give new digital subscribers a year of Spotify for free. Hulu and Spotify pay for a third party service that helps verify student status. Spotify typically charges $7.99 a month for its Limited Commercials plan.

The bundle will initially be available to US college undergraduates for $4.99 a month, with offerings for the broader non-student market to follow, the companies said Thursday. Students enrolled in U.S. Title IV accredited colleges or universities must access the deal by registering for a Spotify account or selecting the plan via their existing accounts.

For Hulu, the arrangement could create a pipeline of prospective subscribers it can attempt to convert into full, paying customers as they graduate or are no longer eligible for student pricing through Spotify. Added Tim Connolly, senior vp and head of distribution and partnerships at Hulu, "by bundling our enormous catalogues of content together in a single, highly compelling offer, we're making it easier for people to enjoy all of the TV and music they love, whenever and wherever they want".

Streaming media bundles are expected to become increasingly popular with consumers as the number of a-la-cart services proliferate.



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