Economy

This Newly Discovered Ruby Chocolate Is Naturally Pink!

This Newly Discovered Ruby Chocolate Is Naturally Pink!”

Ruby chocolate should definitely be a hit among Generation Y since the color is ideal for impressing followers on Instagram and it matches the popular "millennial pink" color that has taken the fashion world by storm. Ruby is the latest variety to join the chocolate flavors we know and love: dark, milk, and white.

The colorful creation is made from the Ruby cocoa bean, which is known for its reddish tint and berry-like taste.

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The company describes "the fourth chocolate type" as one that is a completely new taste experience, "which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness".

Ruby chocolate is sure to be a hit in Valentine's Day heart-shaped boxes, mocha lattes and social media timelines once it's approved by the FDA.

The new chocolate, named Ruby after its characteristic red hue, is only the fourth type to be created since the white version in the 1930s - according to the firm - and it hopes it will be a hit among chocoholics and foodie millennials alike. "It's refreshing and has a light, creamy texture", said Angus Kennedy, a chocolate expert and the editor of the industry bible, Kennedy's Confection.

The company doesn't sell its chocolate directly to consumers.

The Ruby chocolate was developed by the global R&D centers of Barry Callebaut, based in France and Belgium - part of a l network of 28 R&D centers, working with the Jacobs University.

"It's natural, it's colourful, it's hedonistic, there's an indulgence aspect to it, but it keeps the authenticity of chocolate", Mr de Saint-Affrique said in a telephone interview.

The rosy-hued chocolate was discovered by Barry Callebaut, the world's largest supplier of cocoa and chocolate products, and the company responsible for producing the chocolate for all of Nestlé and Hershey's sweet treats.



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