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New Mouseketeers Debut in 'Social-First' 'Mickey Mouse Club' Revamp

New Mouseketeers Debut in 'Social-First' 'Mickey Mouse Club' Revamp”

The initial program will run for seven weeks, with Disney Digital Network publishing around 70 pieces of content per week (amounting to more than one hour of video weekly).

"Partnering with Disney to relaunch "Club Mickey Mouse" is enabling us to introduce printing to an entire generation who likely haven't experienced the joy of print", said Vikrant Batra, Global Head of Print Marketing, HP.

"Club Mickey Mouse" will air on Friday, while the new theme song will debut September 12.

Disney unveiled the new "Mickey Mouse Club" on Friday. "In the always-on climate we live in - especially among Gen Z audiences - digital photos are often lost as quickly as they're snapped".

Ky Baldwin, 16, moved from Australia to Los Angeles to pursue his singer dreams.

New Mouseketeers Debut in 'Social-First' 'Mickey Mouse Club' Revamp

Gabe De Guzman (@gabedofficial) - Gabe De Guzman, 16, is a professional dancer who has shared the stage with some of the biggest stars in music.

Leanne Tessa Langston (@leannetessa_) - Leanne Tessa Langston, 17, is an aspiring singer, songwriter, and dancer.

Brianna Mazzola, 17, has a passion for music, dance, and acting. As for other extensions, the show may find its way onto Disney Channel in some form; Sugerman said the digital media group is "in conversations" with the TV side of the house about a partnership.

Todrick Hall and Alisha Marie, who are people from social media you or I have never heard of will act as "guest mentors", whatever that means, to guide along these kids to becoming talented social media artists and/or shills for the mouse, either way. All eight of the teens are part of the Maker Studios creator network, which Disney has dramatically restructured to be closely aligned with its family-and-kid brand identity. The new Mouseketeers are true digital-first creators, selected with talent, authenticity, and attainability in mind.

What differentiates the new generation of Mouseketeers from former iterations is that "they see themselves as creators first", Sugerman says. Varietyreports that the digital-first program will be more of a reality show than the talent show it's been in the past, with social media playing a heavy role.



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