Economy

Setback for Ramdev's Patanjali as Delhi HC stops Chyawanprash ad

Setback for Ramdev's Patanjali as Delhi HC stops Chyawanprash ad”

Mumbai: Patanjali Ayurved's product advertisements appear to be hitting a legal hurdle from several quarters. However, customers across India and overseas continued to put their faith in Patanjali and its products which helped the firm achieve its magnificent feat this year.

The Delhi High Court has restrained Patanjali from airing advertisements to promote its "Chyawanprash" till September 26 after rival brand Dabur complained in the court, saying Patanjali commercial disparaged its product. The advertisement urges people to reject "chemical-based soaps" and adopt natural ones. The division bench of Delhi HC has restrained the telecast and circulation of Patanjali's said advertisement. Justice KR Shriram passed the order after fixing the matter for hearing once it was mentioned by plaintiff's lawyers.

The bench said, Patanjali can not broadcast its advertisement till the next hearing on September 26. The ads had made fun of products such as Pears, Lifebuoy, Dove and Lux.

The ad, while talking about Patanjali's ayurvedic products, had disparaged HUL's soap brands, prompting the latter to approach the court.

Reckitt Benckiser has secured an "ad interim injunction" from the Delhi HC against Patanjali.

Dabur submitted that the "trade dress/packaging" for its product had acquired distinctiveness as the consumer at large, particularly those who may not be literate, may recall the features of the "Dabur Chyawanprash".

When contacted, a Dabur India spokesperson confirmed that the Delhi HC has granted ad-interim injunction to the advertisement.

According to Dabur, Patanjali's trademark and the style of packing in the advertisements is too similar to Dabur's and any unsuspecting customer can easily be fooled. "Undoubtedly, grave and irreparable loss and damage would ensue to the appellant if interim protection is not granted".



Like this

Latest


10 September 2017
The Fidelity National Information Services, Inc. (FIS) Position Held by Bp Plc
The financial services provider posted $0.75 EPS for the period, exceeding wall street forecast of $0.72 by $0.03. Cowen & Co maintained Fidelity National Information Servcs Inc (NYSE: FIS ) on Monday, July 10 with "Buy" rating.

10 September 2017
Even Rihanna Has Regrets About Losing Her Virginity
Where do you want to go, and why?' Copperfield asks. "He pretty much dumped his entire saliva glands into my mouth". The 29-year-old R'n'B singer goes on revealing that the "craziest thing" she ever tried for beauty was a corset.

10 September 2017
Freedom Caucus says it can't block 3-month debt agreement
Trump's legislative director, Marc Short, told reporters the three-month deal was meant to "clear the decks" for a tax overhaul. MacArthur, New Jersey Republican, is a former co-chairman of the Tuesday Group , a moderate group of Republicans.

10 September 2017
SAfrica may appeal Federation Internationale de Football Association replay order
The result of the match played in November a year ago in Polokwane which South Africa won 2-1, has been nullified. Only the five Africa zone group winners qualify for the 2018 World Cup in Russian Federation .

10 September 2017
Opioid maker bent rules to get drug to patients, Senate report says
Wednesday's report is part of a broader probe into opioid manufacturers including Purdue, Johnson & Johnson, Mylan, and Depomed. To work around that, Insys allegedly called insurance companies and tricked them into okaying the drug for non-cancer patients.

10 September 2017
Technical Charts and Signs for Energy Transfer Equity, LP (ETE)
Gould Asset Mngmt Ltd Limited Liability Company Ca reported 0.26% of its portfolio in Energy Transfer Partners LP (NYSE:ETP). The stock of Magellan Midstream Partners, L.P. (NYSE:MMP) has "Buy" rating given on Thursday, December 15 by Goldman Sachs.

10 September 2017
New Mouseketeers Debut in 'Social-First' 'Mickey Mouse Club' Revamp
The new Mouseketeers are true digital-first creators, selected with talent, authenticity, and attainability in mind. Leanne Tessa Langston (@leannetessa_) - Leanne Tessa Langston , 17, is an aspiring singer, songwriter, and dancer.

10 September 2017
Sinead O'Connor Discusses Mental Illness, Mother's Alleged Abuse With Dr. Phil
She's really had a hard time. "I'm not staying alive for me", she said. "Straight away back to my mum", she continued. Days later, O'Connor said she is "well and "in a wonderful, loving hospital" after passing a kidney stone".

10 September 2017
Arrow casts Slade Wilson's son
Joe is the same son that Oliver (Stephen Amell) promised Slade in ecxchange for his help in the season finale. Arrow is produced by Bonanza Productions Inc.in association with Berlanti Productions and Warner Bros.

10 September 2017
New "Bachelor" Arie Luyendyk Jr. ready to hand out his own roses
If it's actually true that Luyendyk hasn't been in love since his time on The Bachelorette , that's a pretty compelling storyline. The new "Bachelor" has been named, and it's not Peter Kraus to the disappointment of many fans of the show .



Recommended