Nordstrom is testing a tiny new store that doesn't sell clothes

Nordstrom is testing a tiny new store that doesn't sell clothes”

Nordstrom Local is a customer-focused concept that focuses on services to better assist shoppers rather than stocking inventory.

As many retailers wrestle to stay afloat, high-end department giant Nordstrom (JWN) has announced plans to open a new store concept next month that doesn't include any merchandise.

The retailer says the concept store - which at 3,000 square feet measures just 2 percent of the average size of its mall-anchored retail stores - is created to be a "neighborhood hub". The concept store is set to open October 3 in West Hollywood, Calif.

"It will contain eight dressing rooms, where shoppers can try on clothes and accessories, though the store won't stock them", Kapner writes. Instead, Nordstrom will be pulling merchandise from other mall-anchored stores and from its website. That harkens back to the more traditional approach of selling luxury goods, where a shopper trusts an expert to help select items.

"Finding new ways to engage with customers on their terms is more important to us now than ever", Shea Jensen, Nordstrom's senior vice president of customer experience, said in a statement. "The stylists can also pull together looks for shoppers through a "style board" app". The store will have on-site tailoring and alterations, and provide for same-day pickup from online orders or same-day delivery. Nordstrom Local is closer to a community hub than a store, offering a comfortable meeting space where shoppers can enjoy a coffee, glass of wine or a local beer while discussing clothing and styling options.

Slimming down in size has certainly been a big trend in the world of retail of late.

As far as department store chains go, Nordstrom is often considered by analysts to be the best of its class, setting the pace for the rest of the industry. During the second quarter, Nordstrom posted same-store sales growth of 1.7 percent, easily outpacing Street expectations.

Nordstrom is seen as a bright spot among retailers, CNBC reports.

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