Economy

Why IT Succeeded at the Box Office

Why IT Succeeded at the Box Office”

"There's something really special about the story itself, the way the movie was made, and the marketing", said Jeff Goldstein, distribution chief at Warner Bros. That's a huge win for a movie with an estimated $35 million production budget. We sincerely hope it makes up for the image at the top of this post.

Not only in North America, the horror film is also a hit overseas, launching to record $62 million from 46 markets for a global start of $179.2 million. Most box office analysts were predicting that the film, which stars Bill Skarsgård as the terrifying clown Pennywise, would open in the $70 million to $80 million range. The movie, from Argentine director Andy Muschietti, comes amid one of the slowest cinematic summers in years - and likely would have done better but for the impact of Hurricane Irma on Florida moviegoers. The rest of the cast includes youngsters Jeremy Ray Taylor, Sophia Lillis, Finn Wolfhard, Wyatt Oleff, Chosen Jacobs, Jack Dylan Grazer, Nicholas Hamilton, and Jackson Robert Scott in supporting roles. The romantic comedy has Reese Witherspoon unexpectedly finding herself living with three young men after a separation from her husband.

Lionsgate's "Hitman's Bodyguard" is landing in third with $4.9 million from 3,322 locations after winning the domestic box office for the past three weekends.

New Line's horror film "Annabelle: Creation" came in No. 4 despite competition from 'It, ' earning an estimated $4 million from 3,003 locations for a North American cume of $96.3 million.

And in fifth was Wind River from the Weinstein Co., at $3.2 million.

The success of "It" comes after a tumultuous and underperforming summer movie-going season that left the year-to-date box office down almost 7 percent from last year. The final weekend of August alone managed to incur the worst box office weekend of the past 16 years.

Have some fun, see a movie this week.



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