Science

Facebook brings its Canvas ad format to Instagram Stories

Facebook brings its Canvas ad format to Instagram Stories”

Instagram describes this as a relatively harmless feature that lets people share interesting Stories in DMs.

Instagram has made updates to the way advertisers create and buy ads in Stories, in order to make the process more flexible.

"With the ability to utilize Facebook's fast-loading full screen Canvas format in Instagram Stories, marketers are able to use the creative versatility of Canvas to tell compelling brand and product stories", Instagram writes in a blog post. It will also enable advertisers to camera features such as stickers, face filters, geofilters, boomerangs and drawing tools to create organic content and repurpose it as an ad.

Brands now also have the option to automatically add Instagram Stories to their Facebook, Instagram and Audience Network campaigns.

Stories have quickly grown to be a central part of the Instagram experience.

Though Instagram's Stories is already more popular than Snapchat, the photo-sharing service won't stop introducing more ways to share them. Now, Instagram is taking it a step further and will now allow you to share other people's Stories through Direct messages. To share a Story, touch the direct icon in the bottom right corner of the screen, pick a friend or group to share it with, and press send.



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