Our Apple iPhone X Event Liveblog Is Right Here

Our Apple iPhone X Event Liveblog Is Right Here”

Jacob Jegher, senior vice president for banking and head of strategy at Javelin Strategy & Research, said bankers are excited about the next launch, but "there's a general feeling of, how much further can smartphone technology really go?"

Apple is widely expected to release the iPhone X following a substantial leak this week, with the jury out as to whether the source of the new details originated from right inside the company's San Cupertino headquarters.

The Apple event begins at 10 San Francisco, which is 1 p.m. EST.

The splashy launch event will take place at the Steve Jobs Theater at Apple's new Apple Park "spaceship" campus - widely considered to be the final product designed by Jobs, who died in 2011.

The iPhone X may be the first iPhone in three years to look substantially different from the iPhone 6.

Apple CEO Tim Cook. He dresses up in a black shirt and walks across the stage, something that's reminiscent of Steve Jobs.

"Part of the challenge Apple faces around the upcoming announcement of their 10th anniversary iPhone is, after a decade spent improving the product line, it's increasingly hard to come up with new features to wow consumers", he said.

While Apple hasn't confirmed what it's going to unveil Tuesday, it is expected to introduce a dramatically redesigned iPhone that may push close to $1,000 each.

Simply put, increased iPhone sales should boost demand for Apple's Macs, revenue from Apple's iTunes music store and App Store and potentially even iPads and Apple Watches - the proverbial iPhone halo effect. The successors to the iPhone 7 and 7 Plus may not be all about the incremental "S" moniker that is more evolutionary than revolutionary.

Gone are the days where you actually had to be at the venue to know about the product launch or wait till the press release and advertisements to actually know about what was launched.

Though the latest iteration of Apple's juggernaut won't formally debut until Tuesday afternoon, many of its features, including facial recognition tech, have already leaked. It's fast, it's fluid and it has a premium. "As before, they'll continue to pave the way for others to come".

iOS 11 will also come with an improved, better than ever version of Siri.

"People now value their phones more than any other device and, in some cases, even more than food and sex", Moorhead said. It then also says that in future too the iPhone and Apple will continue to be followers instead of leaders. These may not have edge-to-edge displays but might physically resemble existing iPhone 7 models.

There also may be no home button.

A new top-end iPhone is expected, apparently called "iPhone X".

Analysts also expect Apple to reveal a new Apple TV that operates at higher resolution than its previous set.

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