Sci-tech

Apple stealthily hikes iPad Pro price - Is Brexit to blame?

Apple stealthily hikes iPad Pro price - Is Brexit to blame?”

Apple is one of the manufacturers contributing to the shortage: the three new iPhones that debuted yesterday, including the high-end iPhone X, need DRAM and NAND chips.

Over on the Apple Store, the 256B iPad Pro 10.5 has seen its price upped from £709 to £759, while the cost 512GB model has risen from £889 to £969.

Apple hasn't increased pricing for the entry-level 64GB iPad Pro models, with both 10.5in and 12.9in versions still available to pick up for £619 and £769, respectively.

Hopefully, iPad Pro prices will come back down once the NAND supply stabilises, but when that will be is uncertain.

While Apple has given no explanation for the price rises, sources speaking to 9to5Mac report that it's down to a dramatic increase in the cost of NAND flash storage. Perhaps it has decided margins on the professional tablets aren't wide enough? Apple has not given a reason, but the increased price of memory has been suggested as a possibility.

Either way, it makes the $329/£339 iPad 9.7-inch model seem even better value.

Prior to Tuesday's Apple rollout, consumers could purchase the 256GB and 512GB 10.9-inch iPad Pro for $749 and $949, respectively.

We've reached out to Apple for confirmation on the price hike and will update this article if a response is forthcoming.



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