Culture

Target to launch new home decor line with Chip, Joanna Gaines

Target to launch new home decor line with Chip, Joanna Gaines”

It's called Hearth & Hand with Magnolia, and Chip says Jo's calling the look "modern farmhouse".

If you like the way Joanna Gaines decorates the fixer uppers on her and husband Chip's popular HGTV show, the two are partnering up with Target for an exclusive new line of products for the home. We are thankful to get to work side by side with the people at Target.

Joanna adds, "At the core of the Magnolia brand is the desire to make homes handsome, but with a focus on family and practicality".

"Until now, the pieces Jo has designed through Magnolia Home have been the fundamental elements that help to create a home you're insane in love with", Chip said in a Magnolia Market blog post.

We couldn't agree more. "That's the magic of Target, and we can't wait for our guests to enjoy this collection for years to come". And in true Target fashion, most items will ring up under $30.

A key element of Magnolia's partnership with Target is a core value of giving back. And they continue to prove that that by celebrating this new partnership with a redesign of the Target House at St. Jude Children's Research Hospital's dining room, just before the holidays.

The brand includes the Magnolia Market, Magnolia Home by Joanna Gaines, Magnolia Construction, Magnolia Realty, the Silos Baking Co., Magnolia Table, and a lifestyle magazine, the Magnolia Journal.

The collection will be available in stores and online beginning November 5, 2017.



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