Economy

Amazon opens standalone Fashion Imaging Studio in India

Amazon opens standalone Fashion Imaging Studio in Indiaā€¯

US-based e-tailer Amazon has setup a digital imaging studio in India - its third such space globally after NY and London - to support its burgeoning fashion business in the country.

For third party brands who want to utilise Amazon's fashion studio, they might have to arrive at a commercial agreement with the company when they want Amazon to create certain campaigns to boost their sales using the studio. Amazon operates 35 photo studios across 14 countries, with four out of five of those in India housed in fulfilment centres. Established as a Center for Creative Excellence, the studio will enable Amazon Fashion to creatively collaborate with Fashion brands and partners to produce lakhs of high-quality images for its fashion merchandise every year. New Balance, Forever 21, Forever New and Marks & Spencer are yet other niche brands which are offered to the customers through the online platform of the company.

Over the last eight months, Amazon India has added 50 worldwide fashion labels to its list of 15,000 which includes Forever 21, Marks & Spencer and Calvin Klein.

"The launch of the new Amazon Fashion Studio is really exciting and we're looking forward to showcasing more of our latest styles and outfit ideas, " he added.

With the launch of the studio, the e-tailer has now debuted into content marketing.

According to a recent report by The Boston Consulting Group and Facebook, online fashion e-commerce is expected to go from $7-9 billion now to $30 billion in 2020.

Amazon has opened a fashion photography studio called "Blink" as it looks to ramp up its fashion ambitions in India. Apart from India, the other two such facilities are located in London and NY. "We are putting in unique enablers to build our fashion business in India and this studio will go a long way in achieving that", said Manish Tiwary, vice president, category management, Amazon. "This is a part of our plan to innovate in how fashion is displayed on the site".

"The company is also gearing up for the Diwali sale".



Like this

Latest


14 September 2017
CBSE issues guidelines for safety of children at school
This has to be complied with and reported online on the CBSE website www.cbse.nic.in within two months of receipt of the circular. The LG also directed the Delhi Police to waive verification charges for private schools in order to incentivise the process.

14 September 2017
Syfy Orders George RR Martin's 'Nightflyers' to Series
Martin is not involved as he is now a part of HBO's co-writing team for Game Of Thrones' follow-up season. Robert Jaffe ( Nightflyers film) will produce the series.

14 September 2017
Vertical Research Lowers United Technologies Corporation (NYSE:UTX) to Hold
They expect this year's earnings to rise 74.68% year-over-year to $1.38, followed by 13.04% growth in the next year to $1.56. Lastly, Kissinger Financial Services upgraded its position in United Technologies Corporation by 0.6% in the 1st period.

14 September 2017
Francesca's Holdings Corporation (FRAN)
Daruma Capital Management LLC lifted its holdings in shares of Francesca's Holdings Corporation by 2.7% during the 2nd quarter. Finally, OppenheimerFunds Inc. boosted its position in Francesca's Holdings Corporation by 57.4% during the first quarter.

14 September 2017
Philippe Coutinho ruled out of Liverpool's Premier League clash with Manchester City
Liverpool will be delighted to find out they do not have a Diego Costa-style situation on their hands as Philippe Coutinho has been pictured flying back to England with the rest of the Brazil squad's Premier League players.

14 September 2017
Pakistan says 'it's not our job to satisfy the US'
He also claimed that a nexus existed between the US, India and Afghanistan that was threatening Pakistan. This comes after Pakistan's Foreign Minister Khawaja Asif wrapped up his visit to Ankara.

14 September 2017
Jolyon Palmer rejects doubts over F1 future
While Renault team-mate Nico Hulkenberg has netted 34 points this season Palmer is yet to score at all, and has also had to contend with speculation Robert Kubica could take his Renault seat for 2018. "I'll be racing till Abu Dhabi", he said, referring to the season finale.

14 September 2017
RCom slips 2% as Ericsson files insolvency case
Reliance Communications reported its third quarterly loss in a row last month. At NSE, shares of the company dropped 2.98% to Rs21.10.

14 September 2017
State Street Corporation (NYSE:STT) Valuation According To Analysts
On average, equities research analysts predict that State Street Corporation will post $6.15 EPS for the current year. The stock of State Street Corp (NYSE:STT) has "Hold" rating given on Thursday, February 25 by Deutsche Bank.

14 September 2017
NASCAR Monster Energy Series Odds - Tales of the Turtles 400 9/14/17
It's kind of sad in a way, and in another way, there's things that I need to look forward to and move on and do. The hope is, should trouble arise this year, the bonus points he's accumulated will be enough to fall back on.



Recommended