Amazon opens standalone Fashion Imaging Studio in India

Amazon opens standalone Fashion Imaging Studio in Indiaā€¯

US-based e-tailer Amazon has setup a digital imaging studio in India - its third such space globally after NY and London - to support its burgeoning fashion business in the country.

For third party brands who want to utilise Amazon's fashion studio, they might have to arrive at a commercial agreement with the company when they want Amazon to create certain campaigns to boost their sales using the studio. Amazon operates 35 photo studios across 14 countries, with four out of five of those in India housed in fulfilment centres. Established as a Center for Creative Excellence, the studio will enable Amazon Fashion to creatively collaborate with Fashion brands and partners to produce lakhs of high-quality images for its fashion merchandise every year. New Balance, Forever 21, Forever New and Marks & Spencer are yet other niche brands which are offered to the customers through the online platform of the company.

Over the last eight months, Amazon India has added 50 worldwide fashion labels to its list of 15,000 which includes Forever 21, Marks & Spencer and Calvin Klein.

"The launch of the new Amazon Fashion Studio is really exciting and we're looking forward to showcasing more of our latest styles and outfit ideas, " he added.

With the launch of the studio, the e-tailer has now debuted into content marketing.

According to a recent report by The Boston Consulting Group and Facebook, online fashion e-commerce is expected to go from $7-9 billion now to $30 billion in 2020.

Amazon has opened a fashion photography studio called "Blink" as it looks to ramp up its fashion ambitions in India. Apart from India, the other two such facilities are located in London and NY. "We are putting in unique enablers to build our fashion business in India and this studio will go a long way in achieving that", said Manish Tiwary, vice president, category management, Amazon. "This is a part of our plan to innovate in how fashion is displayed on the site".

"The company is also gearing up for the Diwali sale".

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