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Apple Intros Apple TV 4K

Apple Intros Apple TV 4K”

The non-4K unit will cost $149 (with 32GB storage).

Apple used its event at the Steve Jobs Theater in Cupertino Tuesday to introduce the Apple TV 4K, a next-gen video streamer that supports 4K resolution as well as HDR 10 and Dolby Vision.

To answer the important question, the price of 4K movies is the same as others and even better, content that was purchased previously will be upgraded to 4K HDR (if available) automatically! It will be available from September 22 with preorders starting on September 15.

The new Apple TV 4K goes on sale later this week and arrives in store later this month. That means it's a nondescript, curved black box measuring approximately 3.9 inches on each side and 1.4 inches tall. We expect it will also come to the older Apple TV.

An updated interface expands sports and news content. Users can get notifications on interested games, access a dedicated sports tab where they can see live and upcoming games. Live news reports will also be available through the system.

Apple's Siri voice assistant support appears to remain the same.

Apple CEO Tim Cook said TV is at the next major inflection point with the mainstream adoption of 4K - one that has the most stunning visuals ever. In addition, the new streaming box makes it possible to send movies, TV shows, home videos and photos from iPhone or iPad to the TV using AirPlay from iOS devices. If we compare this with the Apple A8 processor and 2GB of RAM on the fourth-generation Apple TV, it seems like a noteworthy jump in terms of processing power. Support for both HDR10 and Dolby Vision content, and the sheer power of the A10X SoC, ensure that the Apple TV 4K can stand alongside (and perhaps above) the various 4K-capable media streamers that have been establishing themselves in the market over the a year ago.



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