Sci-tech

HP Sprocket pocket size photo printer launched at Rs 8999

HP Sprocket pocket size photo printer launched at Rs 8999”

Users can connect the printer with their phone (Android and iOS-based) using bluetooth.

The HP India Senior Director (print Business) Raj Kumar said, "The smartphone has become a default taking pictures".

The device can be purchased via Amazon India's website which is now available in three colours: Red, Black and White.

The printer can be paired with any smartphone using the Bluetooth and the Sprocket app which can be downloaded from Google Play Store or Apple App Store. Apart from printing pictures which are stored in the gallery app one can also print snaps from social media account as well.

He said the real picture brings back to memories even after years whenever one looks at that pictures.

HP Sprocket portable printer for smartphones launched in India

Growth in the printer category in India, has been stagnant mostly, according to commentators.

"We have seen single-digit growth, even though the market has remained flat". Most of the home users purchase printers for the school projects. "We have to ensure that there are more uses cases if we want to grow this segment".

He added that HP is focussing on bringing solutions that are trendy as well as affordable to ensure growth in the category. The printer supports a range of file types including jpeg, .gif and.png.

He added, "Sprocket' printer allows users to print their treasured memories instantly on-the go with just a few taps". HP along with the printer, is also offering specially designed HP ZINK papers for printing. HP claims that the 2X3 inch ZINK paper delivers colorful, smudge-proof, water-resistant and tear-resistant photos without ink or toner cartridges as all the color required for printing is embedded in the HP ZINK photo paper itself. In contrast, the users can buy the HP Zink photo paper from the same retailer with a price tag of Rs. 499 and it comes with six months limited warranty.

"While smartphones have made it very simple to store our memories digitally, the power of printing photographs can not be undermined".



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