Economy

Amazon.com, Inc. (AMZN) Tests One-Hour Delivery Of Latest Fashions

Amazon.com, Inc. (AMZN) Tests One-Hour Delivery Of Latest Fashions”

The Amazon collection includes hoodies, a clutch bag, leggings, a long sleeve top, a bomber jacket, a scarf, sweatshirts, a silk top, and viscose trousers. The "Millennial-friendly" line features brightly colored hoodies, t-shirts, and leggings, among other items.

Commenting on the collection, Formichetti said: "True to Nicopanda's DNA, the collection is unisex with an global street-culture aesthetic".

Online retailer Amazon aims to take the "see now, buy now" model of making clothes seen in catwalk shows quickly available to consumers to a new level, offering one-hour delivery on items shown in a fashion show on Saturday night to customers in London. "Each piece includes signature Nicopanda graphic motifs and a bold colour palette". The designer was responsible for Lady Gaga's famous meat dress and runs the Nicopanda label. The one-hour delivery option will be available only to Amazon Prime members in London, and will come at a cost. Amazon is increasingly serious about its fashion strategy, and its infrastructure is geared toward faster and faster delivery times, particularly in urban areas.

The global Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends.



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