National Basketball Association 2K18 Bonuses Revealed for NikeConnect Owners

National Basketball Association 2K18 Bonuses Revealed for NikeConnect Owners”

This is an unlock to real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app.

Along with unveiling the latest alternate jerseys, the National Basketball Association and Nike also presented the innovative Connected Jersey-a smart jersey that comes equipped with an embedded chip allowing fans to connect with real-time player content and team content through the brand new NikeConnect app that's available for download now through all smartphones.

The high-tech kit was unveiled on Friday night in a show featuring rapper Travis Scott, Golden State Warriors superstar Durant and Los Angeles Clippers standout Griffin.

Thanks to an embedded NFC (near field communication), the Nike NBA Connected Jersey will launch content including pre-game arrival footage, highlight packages and top players' favourite music playlists on the jersey owner's mobile device. Nike hopes that this will help it to keep its customers even closer to the sport and brand. Better still, "Tap in on game day to get additional access to exclusive offers" from the app's "Offers" tab.

The NBA and Nike announced an eight-year global merchandising partnership in June 2015, making Nike the official apparel provider, starting with the 2017-18 NBA season.

"We use NFC technology, the same that allows remote payment in store with Apple Pay or that serves for metro cards". As far as how much the smart jerseys will cost, they "range from $110 replica jerseys to $200 authentic jerseys".

Players can use them to send social media-style messages specifically to those fans who bought their jerseys.

The Nike NBA Connected Jersey is available exclusively online from 29 September, while the Nike Therma Flex Showtime Warm-up Jacket will debut on court on 30 September.

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