Economy

British supermarket sales up 3.6 pct in the summer - Kantar Worldpanel

British supermarket sales up 3.6 pct in the summer - Kantar Worldpanel”

According to industry data from Nielsen, growth in the sale of own-brand goods rose at nearly five times the rate of branded products during the 12 weeks to 9 September.

J Sainsbury PLC was next, with sales up 2.1% as its market share decreased to 15.7% from 15.9%.

Between them, Aldi and Lidl now account for £1 in every £8 spent in United Kingdom supermarkets, up from £1 in £25 a decade ago.

Lidl grew the fastest, with an increase of 19.2 percent taking its share to a record high of 5.3 percent, Kantar Worldpanel said, while growth at rival Aldi was 15.6 percent, resulting in a share of 6.9 percent.

British supermarket sales increased by 3.6 percent in the 12 weeks to September 10, largely driven by higher inflation and extending a run of above-3-percent growth to six months, industry data showed on Tuesday.

However, although the figures suggest low wage growth has not hit consumers' wallets as badly as expected, he added high inflation is likely to squeeze spending power. The volume of goods sold also rose, increasing total market sales by 3.6%.

Like-for-like grocery inflation now stands at 3.2%, slightly ahead of the headline CPI rate and down 0.1 percentage point on last month.

"Own-brand sales are growing across all major food retailers but fastest at the discounters - Aldi and Lidl - and at the Co-operative, Iceland, M&S and Tesco".

"Tesco's recovery is becoming more entrenched", said Mr McKevitt.

Sainsbury's sales were up 2.1 percent, Asda rose 1.5 percent and Morrisons was up 2.3 percent, Kantar said.

At Lidl, which achieved the fastest sales rise of all the retailers, growth was particularly notable among fresh and chilled products such as dairy, as well as in white and rose wines, Kantar said.

The retailer's strategic move away from temporary promotions continues and only 35 per cent of consumer spend is now on promoted items; this time previous year the figure stood at 41 per cent, which remains the average for the rest of the big four.

While sales increased at Iceland for an 18th consecutive period, its market share remained flat at 2.1 per cent.

McKevitt said average spend at Asda of GBP25.74 is the highest of any grocer, reflecting the success of its larger stores and their "appeal for families". The retailer has retained a 5.3 per cent share of the market and is now level with Lidl, though the discounter's rapid growth rate means the share gap is expected to re-open in the coming months.

Nielsen's data shows that the return of inflation means the market has now been in growth for over 12 months, with the Big 4 grocers all experiencing year-on-year growth in the four weeks ending September 9.

Also on Tuesday, Ocado had released a trading statement reporting growth in revenue in its fiscal third quarter, covering the 13 weeks ended August 27, to GBP344.5 million from GBP301.4 million the year before, as retail revenue rose to GBP312.7 million from GBP276.5 million.



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