Sci-tech

YouTube Launches Moneymaking Sponsorships For All "Eligible" Gaming Creators

YouTube Launches Moneymaking Sponsorships For All

Users can sponsor a creator for $4.99 a month, and in return get custom chat badges and custom emoji as well as access to a sponsor-only chat.

Today, YouTube announced that all eligible streamers can now apply for its Sponsorships program, which was previously only available to a select group of beta users.

More details on the benefits and stipulations for YouTube Gaming sponsorships can be found over on YouTube's support section.

As part of the new Sponsorships program, YouTube will be doing away with its seldom-used paid channel feature, which allowed streamers to charge a fee 99 cents a month for users to view their channel. In other words, sponsors are able to comment as much as they want, as often as they want. However, this is also an admission that YouTube's years-long experiment with paid channels didn't, well, pay off. "And ONE_shot_GURL's monthly celebratory wall of sponsors is getting so full, it's running out of room". YouTube had been testing it with some content creators on YouTube Gaming from as early as 2015. This is on an invite-only basis, with Lauren Fairweather's and Que Diabos' channels among the first testers.

If all goes well, these kinds of sponsorships may one day also be available to all of YouTube's creators. If you're keeping track, those are two features also offered to Twitch Subscribers, so YouTube is definitely take a page out of Twitch's book here.

Due to this expanded set of available options for generating revenue, YouTube says it's shutting down a service it launched in 2013 called paid channels, which let creators sell monthly subscriptions to their channels. Streamers earn a percentage of each subscription to their channel. Assuming you meet those requirements, you can sign up to begin accepting sponsorships through YouTube's features page.

The changes come at a time when YouTube is competing fiercely with Amazon-owned Twitch for streamers' and fans' attention.



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