Sci-tech

FOX plans Twitter streams for 'Ghosted,' 'Empire' and 'The Mick'

FOX plans Twitter streams for 'Ghosted,' 'Empire' and 'The Mick'”

Beginning at 11pm on Tuesday (11am, SGT), Twitter will also host a marathon of returning Fox comedy The Mick. The most notable is the introduction of a live Empirepre-show which can be streamed on the Empire Twitter account.

Fox Broadcasting will live stream programming on Twitter as part of a new season promotional pitch. Each week, castmembers and guest stars will be joined by journalists and influencers to discuss the show.

"With so much competition out there, it's more important than ever to create innovative ways to promote our shows and connect directly to our viewers", said Shannon Ryan, chief marketing officer of Fox Television Group, in a statement. It will start at 7:30 p.m. on Wednesday nights to drive viewers to the drama's new 8 p.m. time slot.

FOX plans Twitter streams for 'Ghosted,' 'Empire' and 'The Mick'

The series stars Craig Robinson (This Is the End) and Adam Scott (Netflix's Little Evil) as a pair of paranormal investigators (Robinson a skeptic and Scott as a believer in all things supernatural) working for a paranormal organization called the Bureau Underground. Instead of just a "sneak peak", it will stream the first episode of "Ghosted" (in its entirety) nightly at 9 PM ET (6 PM PT) starting tomorrow, September 21. The episodes will stream with a special introduction by Olson, and will feature live Tweet participation by the show's cast and producers. "The discussion of TV shows has always taken place on Twitter and it is a natural evolution to add TV premieres and live pre-shows to our video experience".

Bloomberg reported in July that Twitter is also one of several social media platforms (including Facebook and Snapchat) offering Fox tens of millions of dollars for the rights to clips from the 2018 World Cup - hoping to avoid take-down notices and enable conversation about the event on its site. Other Twitter shows include BuzzFeed's daily AM to DM and Cheddar's Opening Bell. Ghosted and The Mick will be available to audiences in the U.S.



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