Economy

Gatorade punished for anti-water statements

Gatorade punished for anti-water statements”

"Making misleading statements aimed at our children is beyond unlawful, it's morally wrong and a betrayal of trust", said Becerra in a statement.

“The game resulted in more than 2.3 million downloads and 87 million games played worldwide.

Gatorade made misleading "anti-water statements" while pushing the benefits of its sports drinks in a video game marketed to teenagers, according to a settlement announced Thursday by California's attorney general.

In addition to agreeing not to disparage water, Gatorade agreed not to make Bolt! or any other games that give the impression that water will hinder athletic performance or that athletes only consume Gatorade and do not drink water. "It's what causes consumers to lose faith in the products they buy", Becerra said. Most of the popular game's players were aged 13 to 24, according to the complaint. The app was also made available on iTunes for a period of time in 2017. It is no longer available.

The complaint, signed by Deputy Attorney General Timothy D. Lundgren, notes that Bolt! was released in July 2012 and was available into 2013, and again released this year. Throughout the race, water was inaccurately and negatively depicted as hindering the sprinters performance.

Gatorade, a subsidiary of Pepsico, is required to pay $300,000, with $180,000 going to the Office of Attorney General to defray the costs of its investigation, and $120,000 to be distributed in the form of grants for the “study, research, or education in the following areas: (a) nutrition of children or teenagers, or (b) consumption of non-branded water.”. "Bolt!" was downloaded an estimated 30,000 times in California. A spokesman for the bureau did not immediately respond to a request for comment on the change.

Sports drinks often have a high sugar content. Despite this, consumers commonly misperceive sports drinks to be beneficial for children in connection with any amount of sports activity.

The complaint argues that advertisement-driven games like "Bolt!" are meant to influence child consumers and would be encouraging children to choose sports drinks with higher sugar content over water, which the American Academy of Pediatrics has said "should be the principal source of hydration for children and adolescents".



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