Apple and Google named the world's most valuable brands

Apple and Google named the world's most valuable brands”

Over the last 18 years, Interbrand has been ranking the value of global brands, and for the last five years Apple and Google have held the top two positions.

Another tech major Microsoft knocked off beverage brand Coca-Cola to grab the third spot in the list. The most valuable United Kingdom brand is HSBC bank, valued at $10.5bn and ranked at 47th. Following Coca-Cola at #4, sits Amazon, Samsung, Toyota, and Facebook, which breaks into the Top 10 for the first-time at #8. Mercedes-Benz, and IBM round out the Top 10.

Interbrand today released its 2017 Best Global Brands ranking and Microsoft was ranked 3rd on the list.

The combined value of the top 100 brands stood at $1871.7 billion, up 4.2% from 2016. "All of the Best Global Brands have a strong sense of purpose-not just in a CSR sense, but by having a higher-order reason for everything they do".

"We are living in one of the most exciting periods of change-societal, technological, industrial-that impacts every aspect of commerce and life", said Jez Frampton, Global Chief Executive Officer of Interbrand.

Technology is the most valuable and top growing sector in the list. Retail is the most growing sector with 19% increase, followed by the sporting goods (10%), technology (8%), logistics (7%), and financial services (6%). Interbrand assembles the list based on a brand's financial performance, how it influences consumer choice and it's ability to command a premium price.

A big focus in this year's report is that of brand goal, as defined by a clear objective embodied in everything a brand does. The biggest gainers in this year's report is a brand like Facebook which has had the maximum increase in the brand value. We are treating the brands as an overhead clubbing it with advertising, design or communication.

"Brands embody the objective and values of the business, helping us to understand them on a deeper level", says Frampton.

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