SAP to Acquire Customer Management Software Firm Gigya

SAP to Acquire Customer Management Software Firm Gigya”

Several Israeli media put a purchase price on the deal of $350 million for Gigya, which was founded in Israel in 2006 before relocating its headquarters to Silicon Valley. It has acquired Gigya, a firm that helps online properties manage customer identities and profiles.

Integrating SAP Hybrid and Gigya solutions will help "drive more effective marketing, sales and service", Salyer explained, while the customer still stays in control of how much data is shared.

SAP said it has agreed to buy Gigya, a specialist in customer identity and access management.

Another significant detail in Gigya's current offering is that its product - which it sells as "registration-as-a-service" - offers localization features, which is important in e-commerce as different regions have specific compliance requirements and regulations, both in terms of where data is housed and in areas of data protection. Gigya now offers data integration, profile management, and data analytics.

Broadly, its platform allows companies to manage customers' profile, preference, opt-in and consent settings, with customers maintaining control of their data.

Gigya itself has not been immune to some of those issues: the company's platform was used as a backdoor by the Syrian Electronic Army back in 2014 to hack websites (the vulnerability was subsequently repaired). The company's investors include Adobe Systems, Advance Publications, Benchmark Capital, Common Fund, DAG Ventures, First Round Capital, Greenspring Associates, Intel Capital, Mayfield Fund, and Vintage Investment Partners.

Gigya now manages 1.3 billion customer identities, helping enterprise clients market to their own customers in more effective, more personalized, and regulation-compliant ways. The company now maintains offices in California, New York, Tel Aviv, London, Paris, Hamburg and Sydney. The German-based company now has over 335,000 customers using its product in over 180 countries.

As SAP expands its portfolio of enterprise software for customer experience management and customer relationship management (CRM), it will use Gigya's technology and expertise to build out its SAP Hybris division.

Gigya will be incorporated into SAP's Hybris marketing business, which offers so-called "omnichannel" integration that allows businesses to keep tabs on customers whether they shop in stores, online or on their phones, SAP said.

Upon competition of the deal, SAP intends to meld Gigya's platform into SAP Hybris.

Gigya, which has been an SAP Hybris partner since 2013, has more than 300 employees and is headquartered in Mountain View, California. Finally, Gigya has now over 300 employees, and all of them will be coming over the deal.

The deal, which is still subject to government regulatory approval and rules, is expected to close in the final quarter of this year.

Like this


25 September 2017
Iran Shows Off New Ballistic Missile At Military Parade
He is due to report to Congress on October 15 on whether or not he believes Iran is in compliance with the nuclear deal. Video of the test firing of a Khoramshahr medium-range ballistic missile aired Friday on Iran's state TV.

25 September 2017
Iran tests new medium-range missile in defiance of United States warnings
State TV said the Khorramshahr missile is the country's third to have a range of 1,200 miles (2,000km). Mr Trump said this week he has reached a decision on the nuclear deal, but hasn't revealed what it is.

25 September 2017
Rahul Gandhi to kickstart Congress' Gujarat poll campaign from Saurashtra
Rahul will begin a three-day Gujarat campaign today in politically crucial Saurashtra region, a Patidar community heartland. According to reports, the Congress no. 2 will visit the famous Dwarkadhish Temple in Dwarka and offer prayers there.

25 September 2017
Chunk of aircraft's wing fell from flight, landed on vehicle
The panel, 0.6 metre long and 1 metre wide, is made of nonmetal compound materials and belongs to the base of the right wing. Pilots continued on with the flight and landed the plane and its 300 passengers safely at Schiphol airport in Amsterdam.

25 September 2017
PH anti-drug war protects human rights — Cayetano to UN
United Nations special rapporteur on extrajudicial, summary or arbitrary executions Agnes Callamard has also repeatedly slammed the government's bloody war on drugs.

25 September 2017
Mukul Roy Quits Trinamool After Meeting With Top BJP Leaders
The Trinamool Congress is expected to hold a press conference at 1 pm today. "It looks like the heart and head are drifting apart".

25 September 2017
'Shame on All of You': Judge Jeanine Blasts Goodell, Anti-Trump Players
The Warriors announced they vote as a team whether to attend the White House, as is tradition for champions from all sports. The Golden State Warriors have not yet received a formal invitation to the White House after their championship win in June.

25 September 2017
Rose Petroleum PLC (ROSE) Insider Acquires £4672.12 in Stock
Liberum Capital maintained Associated British Foods plc (LON:ABF) on Tuesday, September 15 with "Buy" rating. The firm has a 50-day moving average price of GBX 591.11 and a 200 day moving average price of GBX 536.46.

25 September 2017
Jharkhand: Five killed, five injured as illegal firecracker factory blows up
The state CM has now announced an ex-gratia of Rs 2 lakh to the next of kin of the deceased and Rs 50,000 for those injured. The SDO said at least four to five people are still trapped under the debris even as efforts are on to douse the flames.

25 September 2017
Nikola Mirotic agrees to return to Bulls
As part of his new deal, Mirotic has the right to veto any trade in the 2017-'18 season, Charania reported. The Bulls were incentivized to make a deal as they are now below the minimum salary floor.