Health Care

Netflix Takes to Skies, Pitching Airlines on In-Flight Streaming Tech

Netflix Takes to Skies, Pitching Airlines on In-Flight Streaming Tech”

Netflix has partnered with airlines across the world to increase the quality of airline Wi-Fi, reported Variety.

Using its technology, the streaming video giant says passengers will be able to watch Netflix in high quality during a flight while reducing airlines' bandwidth costs by as much as 75 percent. Per the outlet, the streaming service is hoping to entice more airlines to offer low-priced or free Wi-Fi to travelers.

Netflix is taking a 40,000-foot view in its next strategic initiative to expand access to the streaming service.

In 2015, Netflix inked a deal with Virgin America (which is now part of Alaska Air Group) to offer free, in-flight Wi-Fi on select aircraft. In 2016, Netflix announced its service is available worldwide, boasting 103.9 million members.

Such a deal would allow passengers to access Netflix from their own devices while flying and help to build a "sustainable model" of low-priced or free in-flight Wi-Fi for airlines. Non-members can sign up on-board for a 30-day free trial - and Netflix sees the airline deals also as an incremental customer-acquisition avenue, as well.

Netflix has, over the years, already had to develop better bandwidth technologies for streaming video on mobile devices working through unreliable cellular connections, so it seems logical that the company's tech could be used to improve in-flight Wi-Fi, too.

Improved in-flight Wi-Fi could give participating airlines a leg-up on the competition and likely boost overall customer satisfaction, especially if Internet service is made free or very cheap.



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