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Culture

ABC wins news battle, rival NBC scoffs

ABC's World News Tonight tallied 8,301,000 total viewers for the season, ahead of NBC's 8,204,000 for Nightly News. However, "World News Tonight" has narrowed the margin between the two shows in the demo by 23 percent this season. CBS Evening News tallied 6.6M viewers.

Holt's newscast won the genre in the news demo; 2M of his viewers fell into the key 25-54 age bracket. Muir's total take included 1.8M news-demo viewers, and CBS Evening News logged 1.5M in the key demo. He also frequently updates viewers on social media with Twitter and Instagram, such as during commercial breaks or while taking the subway to work.

Dateline continues to rein as the #1 newsmagazine during the third quarter of 2017, averaging 4.3 million total viewers, leading ABC by +899,000 (+26 percent). He said NBC's "Nightly News" is journalistically superior and wins in the more important demographic measurement upon which advertising sales are based. The series' total viewer advantage was 40 percent higher than a year ago for Q3.



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