WestJet ready to Swoop in on low-priced market

WestJet ready to Swoop in on low-priced market”

The airline says "Swoop" will be based in Calgary and will have seats that are about 50 percent of the cost of those on regular WestJet flights.

The aircraft will have the name Swoop painted in large magenta letters over a white fuselage, with a magenta and white tail, according to materials supplied by WestJet.

"The name Swoop denotes exactly what we plan to do", Bob Cummings WestJet's executive vice-president of Strategy said in a news release on Wednesday.

Swoop aims to provide Canadians with a no-frills, lower-fare travel option.

WestJet, which is based in Calgary, will also headquarter Swoop in Calgary to enable Swoop to share infrastructure and services with the parent company. An exact location will be announced at a later date.

"As we looked around for the home for Swoop's operations, Calgary quickly rose to the top of the list", Cummings said in the release. Deron Bilous, Alberta Minister of Economic Development, hailed the province for being "the best place to invest and do business".

Routes, airfares and a job fair to fill positions in the airline will be announced over the next few months. Snacks, checked bags and in-flight entertainment will be available at an extra cost.

Then in November 2016 the Canadian government began relaxing a regulation restricting foreign ownership of Canadian airlines to 25%, a move aimed at promoting an ultra low-priced airline industry in Canada.

Swoop hopes to remain the only ultra-low-fare carrier in Canada, suggesting there's only room for one in Canada's market.

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