Dyson Is the Latest Unlikely Company to Announce an Electric Vehicle

Dyson Is the Latest Unlikely Company to Announce an Electric Vehicle”

The company has already brought in 400 additional employees for the EV project and taken over an old World War II airfield in Wiltshire, England.

In an email to staff on Tuesday, Dyson founder and chief engineer James Dyson said he has a team of 400 engineers and others working on the vehicle.

The shape, price and production levels are yet to be revealed, but Dyson said the auto would be "quite unique and better" than current models.

Dyson was at pains to clarify that the green-car movement isn't something he just got sucked into.

Dyson told staff in a letter, the battery technology already in the company's cordless vacuums and hairdryers could be re-purposed. It will also need sophisticated electronic control and communications technologies. Dyson has been working on vehicle technology on and off since 1990, when its engineers designed a filter that could trap diesel pollutants. He said "electrically powered vehicles would solve the vehicle pollution problem".

Dyson, vacuum cleaner and appliance maker, announced it is working on a battery electric vehicle expected to launch by 2020.

"Some years ago, observing that automotive firms were not changing their spots, I committed the company to develop new battery technologies", he said.

And like Tesla's CEO Elon Musk, Dyson likes to make big promises. He predicts that within a few years revenue from the company's electric vehicle business would eclipse revenue from its other product lines. So I wanted you to hear it directly from me: "Dyson has begun work on a battery electric vehicle, due to be launched by 2020". And let's not forget Google's designs on the electric/self-driving market.

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