Facebook unveils blood donation feature in India, rollout from October 1

Facebook unveils blood donation feature in India, rollout from October 1”

For those individuals or organisations looking for blood, Facebook says in the next few weeks it will roll out the ability to create a "special type of post" that contains the information donors would need to offer help.

To help encourage participation, Facebook will show a message in News Feed or people can edit their Profiles to sign up. The default privacy will be set to "only me" but you can share it on your profile for other people to see.

Budaraju said people, and organisations like blood banks, hospitals in Delhi and Hyderabad will be able to connect with blood donors on Facebook. When someone needs blood near you and searches for a specific blood group type and if someone's blood group type matches it, he'll be asked to donate blood through a Facebook notification.

This is the first time Facebook has made tools to facilitate connections between users and blood banks to address shortages, a source familiar with the matter told VentureBeat.

However, the donor's information will not be available to the requestor unless the donor himself/herself explicitly provides it.

He added that thousands of people seek blood donors on Facebook each week and this tool is created to make it more efficient by bringing blood donors and people in need together. Donors' details are kept private unless they choose to disclose it to the person in need of blood. We have worked together with nonprofit organizations, health industry experts, potential donors, and people who have used Facebook to find blood donors to ensure that what we are designing will be useful to people in India. These will include the option for nearby donors to be notified of blood requests. The donor will be able to respond to that person through Facebook Messenger, WhatsApp or call. This feature will allow people and hospitals to get blood easily. "By raising awareness and growing the number of blood donors in India, we want to make it easier for people and organizations to give and receive blood", wrote Hema Budaraju, head of Facebook programs in South Asia, in a statement.

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