Economy

Boston-Born Gig Economy Pioneer TaskRabbit Sold To Ikea

Boston-Born Gig Economy Pioneer TaskRabbit Sold To Ikea”

The wholly unexpected move pushes Ikea into a brand-new market and makes it a serious player in the Silicon Valley "gig economy".

"We will be able to learn from TaskRabbit's digital expertise, while also providing IKEA customers additional ways to access flexible and affordable service solutions", said Jesper Brodin, Ikea's chief executive, in a release.

The deal has TaskRabbit starting off helping US and United Kingdom -based customers, but Ikea said that it could eventually add TaskRabbit support in some of the other 27 countries where the home goods giant operates.

Ikea on Thursday announced a deal to acquire on-demand help startup TaskRabbit. - file picSTOCKHOLM, Sept 30 - Late past year, Ikea successfully tested making TaskRabbit talent available to help Ikea customers assemble newly bought furniture.

Ikea cited the fast-changing retail environment as the spark for its interest in entering the on-demand economy by buying TaskRabbit. Ikea said TaskRabbit "will continue to partner with other retailers and commercial partners".

TaskRabbit already advertises furniture pick-up, delivery and assembly services. In New York City, "Ikea Assembly" is a specific task that customers can select from a list of available options, which include things such as waiting in line and yard work.

"The purchase of TaskRabbit was fueled by Ikea's need to bolster its digital customer service capabilities to better compete with rivals likes Amazon, which has stepped up its home goods and installation offerings, "Recode reported before the deal had been officially announced". The purchase is Ikea's first step into the on-demand platform space".

Ikea alone offers a large footprint to TaskRabbit: Ikea has 357 stores in 29 countries. Terms of the deal weren't disclosed.



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