Economy

Ford Creates "Team Edison" To Focus Solely On Pure Electric Cars

Ford Creates

Tesla transformed the motor industry by making electric vehicles truly viable just like Ford transformed the automotive industry with its Model T. Unfortunately, Ford hasn't been able to recreate that same fervour in the electric vehicles market, but its newest initiative could see that all change. In a Reuters interview, Ford's Sherif Marakby says the company has created "Team Edison", a group focused on speeding up the worldwide development of electric vehicles - including by forming partnerships with suppliers and other companies.

Marakby said Team Edison "will look holistically at the electric vehicle market".

Marakby added a few additional juicy bits of info to the discussion, stating that "Team Edison's" goal is to "move fast and think big and really grow the BEV offerings from Ford".

"We've done lunch-and-learns where we have brought over powertrain engineers to the Ford engineering lab, where the electrification team works".

The UK, India, France and China has all announced plans to phase out combustion engines and fossil fuels by 2030 (the UK will ban these cars from 2040).

Although Ford's electric auto lineup isn't too impressive today with the Focus Electric and plug-in hybrid versions of the Fusion and C-Max, Ford has some big plans in the works.

Ford is now planning on introducing 13 electrified vehicles over the next five years, but the number of fully-electric models is expected to increase. The new team also has a new boss - Ted Cannis, who took the new role of global director of electrification.



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