Shake Shack's New York City Kiosk Will Be Going Cashless

Shake Shack's New York City Kiosk Will Be Going Cashless”

Shake Shack is a burger chain with over a hundred locations across the country but most of those are in major metropolitan areas. Located at 51 Astor Place on the corner of 9th Street and 3rd Avenue, the restaurant will feature kiosk-only ordering, a cashless environment and an optimized kitchen for greater throughput.

The restaurant is to set to be the company's first location where customers will instead use cashless touchscreen kiosks to place orders instead of standard cashier counters.

"The Astor Place Shack will be a playground where we can test and learn the ever-shifting needs of our guests", the chain's CEO Randy Garutti said in a news release. No buzzer alerts to pick up orders, either - you'll simply receive a text letting you know it's waiting, a potential plus because it allows you to wander out of range while food's being prepared. "We're excited to lead with kiosk-only ordering, putting control of the Shake Shack experience in our guest's hands, and an optimized kitchen with increased capacity for mobile orders and eventual delivery integration to support ongoing digital innovation".

In addition to collecting customer feedback, the kiosks, designed by Shake Shack, are meant to cut down on time that customers spend waiting in-store, online, or for delivery. You can bet other fast food chains are watching this experiment as well as they try to figure out how to survive the new minimum wage.

These 12 New York City Burgers Are Ranked Among the Best in America
These 12 NYC Burgers Are Ranked Among the Best in America

"The Astor Place Shack represents our dedication to innovation and to providing the best for our guests and for our teams", Garutti said. Some customers may be confused by the new ordering methods.

In addition, Garutti says that the location will be paying employees at the new location a minimum of $15 per hour, which is $4 higher than the current New York City minimum wage of $11 per hour for "big employers" with 11 or more staff.

In the future, the chain also plans to offer high-speed delivery and innovative packaging, he said. In January, the popular salad chain Sweetgreen transitioned to accepting payments via only its app or a credit card.

Like this


03 October 2017
Harrison Ford on punching Ryan Gosling: 'It was a stunning blow'
The film's been getting rave reviews from critics, and it's likely to get even more in the days ahead. Harrison Ford has joked it took "bags of money" to get him to return for another Blade Runner movie.

03 October 2017
American Airlines Group Inc. (AAL): Scrutinizing the Chart
Equities research analysts expect that American Airlines Group, Inc . will post $4.69 earnings per share for the current year. The airline reported $1.92 earnings per share (EPS) for the quarter, topping the Zacks' consensus estimate of $1.87 by $0.05.

03 October 2017
American Express Company (AXP) Now Covered by Analysts at Buckingham Research
Zacks Investment Research lowered American Express from a "buy" rating to a "hold" rating in a report on Wednesday, August 30th. Fabara, Insider, sold 5,981 with an average share price of $85.88 per share and the total transaction amounting to $513,648.28.

03 October 2017
EBay Inc. (NASDAQ:EBAY), Cabot Oil & Gas Corporation (NYSE:COG)
Guggenheim Capital Llc increased Lancaster Colony Corp (NASDAQ:LANC) stake by 4,939 shares to 38,382 valued at $4.71M in 2017Q2. The total amount of shares outstanding is 463.70 million, giving the company a market capitalization of about 12.41 billion.

03 October 2017
Bernie Sanders: Congress Must Act On Gun Violence
Both sides are very dug in here and the prospects for change are virtually non-existent. That had some of their own red-state members voting against that.

03 October 2017
Gilead Sciences, Inc. (GILD) 0.38% away from 20 SMA
Therefore 63% are positive. 07/27/2017 - Gilead Sciences, Inc . had its "overweight" rating reiterated by analysts at JP Morgan. Silvercrest Asset Management Group Llc bought 12,383 shares as the company's stock declined 3.42% while stock markets rallied.

03 October 2017
Analyst Stock Ratings: Teligent, Inc. (TLGT), Dynavax Technologies Corporation (DVAX)
Shares of Dynavax Technologies Corporation (NASDAQ: DVAX ) have been recently spotted trading 6.41% off of the 52-week high price. Gsa Capital Partners Llp increased Realpage Inc (NASDAQ:RP) stake by 27,035 shares to 37,035 valued at $1.33 million in 2017Q2.

03 October 2017
Police looking for two more suspects in attack on Rohingya refugees
The refugees had arrived in Sri Lanka five months ago after the Navy found them drifting in a boat off the country's north coast.

03 October 2017
Kim Wall 'stabbed 15 times' onboard Danish inventor's submarine
The two - who didn't know each other beforehand - had gone out on Madsen's 40-ton submarine UC3 Nautilus on August 10. The prosecutor announced that DNA from Wall was found on Madsen's body, as were scrapes on his face and neck.

03 October 2017
Las Vegas shooting: Americas aversion to gun controls
While the National Rifle Association is a powerful foe, experience shows that grassroots activism can counter their deep pockets. Videos of the initial gunfire in Las Vegas appeared to indicate the use of a fully automatic, machine-gun-type weapon.