Economy

Shake Shack's New York City Kiosk Will Be Going Cashless

Shake Shack's New York City Kiosk Will Be Going Cashless”

Shake Shack is a burger chain with over a hundred locations across the country but most of those are in major metropolitan areas. Located at 51 Astor Place on the corner of 9th Street and 3rd Avenue, the restaurant will feature kiosk-only ordering, a cashless environment and an optimized kitchen for greater throughput.

The restaurant is to set to be the company's first location where customers will instead use cashless touchscreen kiosks to place orders instead of standard cashier counters.

"The Astor Place Shack will be a playground where we can test and learn the ever-shifting needs of our guests", the chain's CEO Randy Garutti said in a news release. No buzzer alerts to pick up orders, either - you'll simply receive a text letting you know it's waiting, a potential plus because it allows you to wander out of range while food's being prepared. "We're excited to lead with kiosk-only ordering, putting control of the Shake Shack experience in our guest's hands, and an optimized kitchen with increased capacity for mobile orders and eventual delivery integration to support ongoing digital innovation".

In addition to collecting customer feedback, the kiosks, designed by Shake Shack, are meant to cut down on time that customers spend waiting in-store, online, or for delivery. You can bet other fast food chains are watching this experiment as well as they try to figure out how to survive the new minimum wage.

These 12 New York City Burgers Are Ranked Among the Best in America
These 12 NYC Burgers Are Ranked Among the Best in America

"The Astor Place Shack represents our dedication to innovation and to providing the best for our guests and for our teams", Garutti said. Some customers may be confused by the new ordering methods.

In addition, Garutti says that the location will be paying employees at the new location a minimum of $15 per hour, which is $4 higher than the current New York City minimum wage of $11 per hour for "big employers" with 11 or more staff.

In the future, the chain also plans to offer high-speed delivery and innovative packaging, he said. In January, the popular salad chain Sweetgreen transitioned to accepting payments via only its app or a credit card.



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