FDA Warns Bakery To Remove 'Love' From Ingredient List

FDA Warns Bakery To Remove 'Love' From Ingredient List”

Love can make people feel warm and fuzzy inside, but it doesn't work as an ingredient for granola, apparently.

The FDA released a letter on Tuesday warning the Massachusetts-based Nashoba Brook Bakery about a number of infractions, including food safety and mislabeled ingredients. The letter said the ingredient that the granola listed as "love" is not a usual or common name of any ingredient, and is considered intervening material since it is not part of the usual or common name of any ingredient.

The letter focused on one particular ingredient.

John Gates, Nashoba's chief executive, was bummed that the FDA wasn't feeling the love. "It's kind of nice that this artisan bakery can say there's love in it and it puts a smile on people's face". The bakery was also warned about products that were "prepared, packed, or held under insanitary conditions whereby they may have become contaminated with filth, or whereby they may have been rendered injurious to heath (sic)".

"I really like that we list "love" in the granola", Gates told Bloomberg News.

The FDA is of course technically correct that "Love" is not a food product, and that letting some companies get cutesy about regulatory requirements on the nutritional value of food could ultimately dilute the system that keeps us all safe.

Gates told Bloomberg that the company will comply with the FDA's orders. It has been operating close to 20 years, has 75 full- or part-time employees and has between $4.5 million and $5 million in annual sales.

"The information about "love" as a listed ingredient was included, but is not among the agency's top concerns", the spokesperson said.

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