Economy

Burger King flame-grills McDonald's with clever advertisement during 'IT' movie

Burger King flame-grills McDonald's with clever advertisement during 'IT' movie”

Burger King placed an ad before the credits of the "IT" premiere in Germany that read in two parts: "The moral is: never trust a clown". The second spotlight contained the Burger King logo, suggesting a playful rivalry against McDonald's.

Burger King has shrewdly turned Stephen King's It into one of the world's longest adverts - and had a jab at its biggest competitors in the process.

The company claimed that because of the similarity, the film serves as an advertisement for their rival fast food company.

The reference is clearly to Ronald McDonald, the clown used as a mascot for the McDonald's brand.

New Line's "It", starring Bill Skarsgard as Pennywise the Clown, has grossed nearly $300 million domestically and more than $570 million globally since its debut last month.

The men, not affiliated with McDonald's, were said to taunt the Burger King employees while shouting "You're s*** and you know you are".



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