Featurette on 2.0's 3D tech released

Featurette on 2.0's 3D tech released”

He also said, "The script demanded the 3D technology - more than a movie, it's an experience", while describing the use of 3D technology for "2.0". And today, the second part has been released online and has garnered more than a million views within hours.

From sending an air balloon to different countries to teasing the scale of the film via behind the scenes videos, no South Indian movie, apart from Baahubali: The Conclusion, has been marketed on such a scale.

Being directed by Shankar and featuring a musical score by Academy Award-winning composer A. R. Rahman, 2.0 comes after the massive success of the 2010 blockbuster Enthiran and is en route with massive expectations for a thunderous opening early next year. The sequel of "Robo" has been getting shot entirely with latest 3D camera, instead of canning in flat 2D and converting into 3D.

Made on a lavish budget of Rs 400 crore, 2.0 is touted to be the costliest Asian film to be made.

Shankar, superstar Rajinikanth, Bollywood actor Akshay Kumar who plays the antagonist, cinematographer Nirav Shah, and lead stereographer Ray Hannisian share their experience of working on the film. On Saturday, they released another video which gives us a glimpse of what has gone into the making of this magnum opus.

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