Economy

McDonald's promises more Szchuan Sauce for 'Rick and Morty' fans

McDonald's promises more Szchuan Sauce for 'Rick and Morty' fans”

The dipping sauce was released in McDonald's outlets in the United States in 1998, as part of a promotional tie-up with Disney's Mulan film, which was released that year. Szechuan Sauce has now returned to the public eye thanks to a reference in the hit Adult Swim cartoon "Rick and Morty".

In a one-day promotion, McDonald's quickly ran out of its extremely limited supply of packets of special Szechuan sauce, creating outrage from long-waited fans of the animated sci-fi comedy series "Rick and Morty".

McDonald's first announced that it was bringing back the sauce - ancient versions of which sold for exorbitant amounts on eBay - on Friday (Oct 6).

While these figures make for an appealing marketing target, the fact that the police had to be called in at some McDonald's locations amid sauce protests proves that that same audience is also incredibly sensitive, demanding and prickly.

McDonald's re-released the sauce on Saturday for just one day for "Rick and Morty" fans. Rick admits to have developed an obsession over it and vows that "in 9 seasons or 97 years I'll receive more Szechuan sauce." . Details soon. And that's the wayyy the news goes! Unfortunately, the opportunity didn't turn out like the higher ups at the Golden Arches likely hoped. McDonald's marketing team clearly didn't fully think through how to handle the initiative in terms of how popular it might be or even making sure all its franchise restaurants were aware of the effort, though it's still trying to spin a win out of the event with a reported broader sauce push in the near future.

"Ricky and Morty" season three, episode one opens with a dream sequence of protagonist Rick going to McDonald's to taste the Szechuan Sauce one last time.

The statement, made on the McDonalds official Twitter, promises that the company is willing to do "whatever it takes" to bring the sauce back to its customers.

io9 rounded up the experiences that some unhappy fans had over the weekend as they tried to get ahold of the Szechuan sauce.



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