Economy

Hyundai to Offer Money-Back Guarantee in Online Push

Hyundai to Offer Money-Back Guarantee in Online Push”

Shopper Assurance overall takes the car-buying process more online, something all brands are striving to do but perhaps not under an official program endorsed by the OEM. Today, a majority of auto buyers are frustrated with the automotive retail experience and are looking for new ways to shop for and buy a new vehicle. The program also allows buyers to schedule a test-drive when and where they want and to complete most paperwork on the web to reduce time spent at the dealership. Hyundai says this will give consumers a clearer picture of a vehicle's price as well as clear up the frustration and confusion often caused by advertised incentives not being displayed on dealerships' websites.

Dealerships in four USA cities will implement reforms including posting more transparent price and discount information online and offering three-day money-back guarantees. This includes applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.

"If the consumer doesn't love the auto he or she can return it in three days for the full value they paid", Dean Evans, chief marketing officer-Hyundai Motor America, says today in a YouTube live stream announcing the Shopper Assurance program. We expect this to be a differentiator, as our research showed that 84 percent of people would visit a dealership that offered all four features over one that did not. "It is the future of auto buying, and our commitment to creating a flexible, efficient and better way to purchase a vehicle in partnership with our dealer body". If for some reason a customer isn't satisfied, they can return the vehicle for full refund.

"We are hopeful that most of all of our dealers will participate", he tells WardsAuto.

With Shopper Assurance, potential customers can search Hyundai inventory with "market prices" listed.

Hyundai no doubt is hoping Shopper Assurance prompts an increase in sales, as well as satisfaction scores. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide.

While the entire USA light-vehicle industry has slowed this year - down 1.9% through September - Hyundai's US sales were off 12.9% in the same period to 511,740, greater than any other automaker's loss this year.



Like this

loading...
loading...

Latest


10 October 2017
Tennessee makes QB change for SC game
Members of the SC football team said Tuesday morning they'd been preparing for Tennessee starting quarterback Quinten Dormady. Guarantano will be the Volunteers' signal-caller for Saturday's noon game against SC , according to a Volquest .com report.

10 October 2017
Apple signs deal with Spielberg, NBC to bring back "Amazing Stories"
After initially being in the works at NBC, the project is now near a deal to be revived by Apple as part of its original content efforts.

10 October 2017
Humana Inc. (HUM) Downgraded to Neutral at JP Morgan Chase & Co
The stock of Vodafone Group Plc (ADR) (NASDAQ:VOD) has "Buy" rating given on Monday, June 12 by Argus Research. RBC Capital Markets maintained it with "Sector Perform" rating and $217 target in Thursday, October 13 report.

10 October 2017
Trump's approval rating drops across the United States of America , including Utah
Morning Consult's survey shows Trump has fallen to a net-negative approval rating in several states he ran away with in 2016. Voters in Tennessee, Mississippi, Kentucky, Kansas, and in have all soured on Trump since he took office in January.

10 October 2017
Pfizer ponders spinning off its Consumer Healthcare division
Centerview Partners, Guggenheim Securities and Morgan Stanley have been brought in as advisors for the strategic review process. Pfizer Inc. said Tuesday that it could explore a sale or spinoff of its business that produces Advil, Centrum and Emergen-C.

10 October 2017
'My daughter is going through menopause at age five'
It wasn't until she was four weeks old - when she grew a whopping 4cm in a week - that her parents noticed anything different. Emily, who now weighs around seven stone, was born 'in the most normal of condition, and was flawless in every way'.

10 October 2017
Convicted rapist in MI awarded joint custody , victim's lawyer says
The order, which prosecutor's said awarded the mother sole physical custody of the child, was signed the next day by the Court. A hearing is scheduled for Wednesday, Oct. 25 and the case is expected to be the first of its kind in MI .

10 October 2017
Sergio Aguero returns to Manchester City training following vehicle crash
The accident sparked fears Aguero could be out of action for up to two months. He seemed very down to me because we wanted to be here'.

10 October 2017
Station Casinos announces prop bets for Golden Knights home game
They will start their schedule at home in hard conditions, but the players are eager to offer a distraction to a city in mourning. The Knights have had a nice start to their inaugural season, winning their first two games on the road.

10 October 2017
Scotland Plans Publicly Owned Utility in Threat to the 'Big Six'
At the heart of all that we do is a determination to make Scotland the best place in the world to grow up. Right now, we invest around £420m a year in early years education and childcare.