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Hyundai to Offer Money-Back Guarantee in Online Push

Hyundai to Offer Money-Back Guarantee in Online Push”

Shopper Assurance overall takes the car-buying process more online, something all brands are striving to do but perhaps not under an official program endorsed by the OEM. Today, a majority of auto buyers are frustrated with the automotive retail experience and are looking for new ways to shop for and buy a new vehicle. The program also allows buyers to schedule a test-drive when and where they want and to complete most paperwork on the web to reduce time spent at the dealership. Hyundai says this will give consumers a clearer picture of a vehicle's price as well as clear up the frustration and confusion often caused by advertised incentives not being displayed on dealerships' websites.

Dealerships in four USA cities will implement reforms including posting more transparent price and discount information online and offering three-day money-back guarantees. This includes applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.

"If the consumer doesn't love the auto he or she can return it in three days for the full value they paid", Dean Evans, chief marketing officer-Hyundai Motor America, says today in a YouTube live stream announcing the Shopper Assurance program. We expect this to be a differentiator, as our research showed that 84 percent of people would visit a dealership that offered all four features over one that did not. "It is the future of auto buying, and our commitment to creating a flexible, efficient and better way to purchase a vehicle in partnership with our dealer body". If for some reason a customer isn't satisfied, they can return the vehicle for full refund.

"We are hopeful that most of all of our dealers will participate", he tells WardsAuto.

With Shopper Assurance, potential customers can search Hyundai inventory with "market prices" listed.

Hyundai no doubt is hoping Shopper Assurance prompts an increase in sales, as well as satisfaction scores. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide.

While the entire USA light-vehicle industry has slowed this year - down 1.9% through September - Hyundai's US sales were off 12.9% in the same period to 511,740, greater than any other automaker's loss this year.



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